Social Web Week starts in a couple of hours and I thought I would take a few minutes to explore the Google Analytics data about the website. In the month leading up to Social Web Week, there have been around two thousand unique visitors to the website, the vast majority being from Connecticut. While much of the traffic is from the Greater New Haven area, the traffic is coming from just about every corner of the state.

As a new site, less than 10% of the traffic comes from search. Nearly half of the traffic comes directly, and the rest comes from referring sites. What I find interesting is that around half of referring traffic is from Facebook. Twitter provides another quarter of the referring traffic, and the rest comes from a variety of sites. LinkedIn comes in third, only generating about 5% of the referring traffic.

Traditional and new news sites, include WTNH, the New Haven Register, The Day, and Lymelive provided about 10% of the referring traffic, with another 10% coming from blogs and websites of people involved in organizing the events.

Less than 10% of the traffic came from mobile devices, with nearly two thirds of the mobile traffic coming from iphones. Most of the remaining traffic came from Androids and Blackberries.

The pages getting the most traffic are being led by the page describing Saturday events. Tuesday is currently the second most popular and Monday is coming in third.

The average visitor to the website spends around five minutes on the website, and looks at over three different pages.