Archive - Aug 2010

August 8th

Playing with Google Friend Connect, Newsletters, Interests, Adsense, Adgitize, EntreCard, Drupal, and Beyond

Playing with Google Friend Connect, Newsletters, Interests, Adsense, Adgitize, EntreCard, Drupal, and Beyond

For a project I’m working on, I’ve started looking a little more closely at Google Friend Connect. I had added Google Friend Connect to my website a long time ago and not really made a lot of use of it.

The project I hope to work on is similar to what I’ve done creating a graph of Klout Influencers and other projects. I started reading some of the documentation, but it looks a lot more complicated than I wish to tackle on a Sunday morning.

Also, my ADHD broke through and I started spending time with some of the other features of Google Friend Connect, and so this is what I’ll focus on this morning.

Google Friend Connect Newsletter

As I write this, Google tells me that there are 243 members of this blog on Google Friend Connect. 49 of them have signed up for my newsletter, even though I’ve done nothing with a Google Friend Connect enabled newsletter. So, my first step was to enable the newsletter. I will send out an email to the 49 subscribers when I finish this blog post. I’ve kicked around using a newsletter with my website, but never gotten around to it. Finding that Google Friend Connect has already set up pretty much everything I need, I guess I should start using it. I don’t expect to send a lot of newsletters out, so don’t worry about getting spammed if you sign up, and if you get more emails than you want, you can always unsubscribe.

Google Friend Connect Interests

The next thing I noticed is that I can add ‘interests’ to my Google Friend Connect. The samples are location and gender. I figured I’d add polls to find out which sections of my blog people read, and what gadgets they use. With this, I can send newsletters targeted to specific audiences. For example, if people fill out the polls, I could send an email to just people that use EntreCard, people that are interested in my posts about technology or music, or people from Connecticut. Please consider filling out the polls that I have, as well as providing suggestions for other polls.

Adsense

I’ve had Adsense on my blog for a long time. It is stuck in a lower corner of the blog, and has brought in minimal revenue. I’ve always had mixed feelings and mixed results with Adsense. However, it is possible to link Google Friend Connect with Adsense. This should result in more targeted advertising which might boost revenues. In addition, I believe I can get to the Google Friend Connect Interests data programmatically, so I might be able to adjust other parts of my website, such as my EntreCard or Adgitize widgets based on the interests that people have. Again, what are your thoughts on this sort of approach?

Google Friend Connect and Drupal

If I’m going to start doing programming like this, it would be nice to leverage what is already out there. There is a Google Friend Connect Project for Drupal. It seems focused on people adding comments. Since I use Disqus on this site, it probably doesn’t do much for me. However, I can see it as being useful for some other sites that I run, and I’ll probably kick it around a bit more later. However, it doesn’t seem to provide much of a framework to help with other types of programming, such as associating Google Friend Connect Interests with Drupal Profiles, or other means of making interest data available to Drupal modules.

Recent Visitors

While I’ve been kicking this around, I also added a Google Friend Connect Recent Visitors gadget. I already have lots of ways of tracking recent visitors, so I need to see how this compares with the other ones and whether or not I should keep it. Feedback on the Recent Visitors gadget is also appreciated.

With this, I’ve moved my Google Friend Connect module up a little bit in my blocks on the left. If I see Google Friend Connect and or Adsense starting to provide a better experience for me and for visitors to my blog, I’ll probably move them up even more. With that, I’m including the widgets in this blog post for people to update their Google Friend Connect information, and to see if it makes any of the Adsense ads more appealing.

Thoughts and comments about all of this are greatly appreciated.

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August 7th

The Magic of the Midway

You don’t get days much better than this for a summer carnival. The sun shone down through the nearly cloudless day without driving the temperatures up too high. My eight year old daughter had her bracelet on which allowed her unlimited rides until 5 PM. Running from one ride to the next, she would meet one set of friends and then another as they took their seats for their next adventure. Beside the rides, parents stood, waiting for the kids and holding various toys, drinks, or food for them.

The Magic of the Midway

The older kids who could attend the fair without their parents moved in packs whispering and giggling amongst themselves. Volunteer firemen prepared hot dogs, hamburgers and steak and cheese sandwiches. Over the heat of the grills they snapped at one another if someone took the wrong order.

Around the food tables, the politicians hovered. Congresswoman Rosa DeLauro shook hands with various constituents, and the wife and daughter of Connecticut Gubernatorial candidate Ned Lamont worked the crowd a few days before the primary.

I had had a long meeting in the morning, and was pretty tired, but I gave it my best effort. Now, I am home, resting. Fiona wants to go back at night to see all the rides lit up and perhaps more importantly, to see the fireworks. We will see if I can rally and muster the energy to drive back.

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August 6th

#ff @fringenyc

@TheLostTheatre @raisinplay @DanishDuck @BAMATheatreCo @Bainbridge2010 @baristasplay @BurninginChina @francaverce @BSTARREVOLUTION @ifeedthemonster @shabanarehman @GEwShakespeare @ProjGirlTheatre @hamletshutup @insimplicities

In 1983, I was living in a third floor walkup on Mott Street in New York’s little Italy with two struggling actors. A few years earlier, I had moved to New York in hopes of being a writer, but the only money I was making came from writing computer programs.

As my contract at Bell Laboratories came up for renewal, I decided instead, to spend time traveling around the States and Europe. These travels landed me in Edinburgh during their annual festival. I had a great time attending many Fringe plays and for the next several years returned every August. I spoke with my roommates about how great it would be if New York had a similar fringe festival.

Eventually that came about, and now, over twenty five years after my travels, I am finally making it to the New York Fringe Festival.

Yesterday, I started reviewing the list of plays. I counted 197. However, I’ll be on Cape Cod the second week of the festival, so that rules out 14 plays that are only showing on the second week. When I used to go to the Edinburgh Fringe Festival, I would sometimes take in as many as five plays a day. Looking at the schedule, I’m not sure I could hit more than four plays a day, so the most I could make is probably 28. Realistically, I’ll probably not make it to more than a dozen plays.

So, I’m scanning through the list, highlighting the ones that are most interesting, noting the webpages, as well as Facebook Fan pages and Twitter accounts of various plays. All of this leads to this week’s Follow Friday blog post.

@fringeNYC is the Twitter account for the New York Fringe Festival. @TheLostTheatre @raisinplay @DanishDuck @BAMATheatreCo @Bainbridge2010 @baristasplay @BurninginChina @francaverce @BSTARREVOLUTION @ifeedthemonster @shabanarehman @GEwShakespeare @ProjGirlTheatre @hamletshutup and @insimplicities are some of the Twitter accounts for the plays or the companies following them. They are all worth looking into.

If you have details about any of the plays in this year’s New York Fringe Festival that you think I should see, leave a comment or drop me a note. I’m still trying to decide which ones to attend

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August 5th

Eating With The Enemy, and Pitching the Blogger

Well, it has been a while since I reviewed a book here at Orient Lodge. With all the different emails, blog posts and social media messages to read, I rarely find or make time for reading books, though I do find time to read plenty of pitches for books that some publicist really thinks I should review here.

Most of the pitches get filed away in my PR folder without a response, however every once in a while a pitch comes along that sounds interesting. Often they are for books about technology or social media that are written by friends of mine. It isn’t very often that I review books about guys in New Jersey who run BBQ shacks and engage in diplomacy with the North Koreans.

Some of that is because there just aren’t many books out there like that. In fact, as best as I can tell, Eating with the Enemy is one of a kind. It has been an enjoyable read by the side of the pool during my few free moments. Not only is the story well written and compelling, but there are some important words of wisdom hidden in the text, particularly for those interested in social media.

Bobby Egan, who runs a BBQ shack in Hackensack NJ, talks about growing up in a mob controlled neighborhood. When you wanted something, you didn’t just sit down with someone and get right to business. You spent time. You got to know the person you wanted to do business with. You chatted about how things were going, about their family, maybe about how the Giants or Nets were playing. If you developed a sense of trust with the person, you might get around to broaching the business issue eventually.

Bobby talks about the same thing in terms of dealing with the North Koreans. You don’t just sit down at the table and start talking about nuclear weapons. Instead, you have a steak. You go catch a Nets game. You try to explain American idioms. Slowly you develop a trusted relationship and can start talking about more serious issues.

Some of the social media experts out there might learn a lesson from Bobby. For that matter, so might a lot of the publicists pitching books that I don’t expect I’ll ever read.

With that, let me digress. Tony Viardo is the publicist that sent me the pitch for Eating with the Enemy. His pitch started off “My Name is Tony Viardo and I’m heading up public awareness for a new memoir entitled ‘Eating with the Enemy’ by Bobby Egan. I’d like to offer you a free copy for your review, in order to perhaps post your opinions about it on your site; I believe it would interest your unique audience.”

Okay, Tony probably got down to business much more quickly than Bobby would have, but there is a difference between emails from publicists and steaks in Hackensack. Yet Tony is clear about what he wants. He wants people talking about Bobby’s book. He tries to appeal to people that have a special feeling for their audience. Yeah, that’s me. I’ve got a unique audience. They’re a great group. There are mommy bloggers from the Philippines. There are political bloggers from around the United States and there are all kinds of bloggers searching to get their story out and/or perhaps make a little money on the side. It is a great bunch and I value the interaction I have with my audience.

So, I don’t want to steer my readers wrong. I’m not going to review some book that I’m not excited about and tell people it is good. Instead, I’m going to spend time reading the book and thinking about how much I enjoyed it and whether or not I think my readers will. I think a lot of my readers would really like this book. For that matter, as I’ve read parts of it by the pool, I’ve described sections to my wife and we’ve talked about other people that we think would enjoy the book.

So, if you’re looking for a good book, check out Eating with the Enemy. If you’re looking for a good publicist, spend a little time getting to know Tony to see if maybe he is a good fit for you, and if you’re looking for me to review a book or a product, spend a little time getting to know me and my audience and then let’s talk.

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August 4th

Social Media and Independent Campaign Expenditures

State Rep. Tim O’Brien has created a blog post entitled State Elections Enforcement Commission FAIL in which starts:

The staff at the State Elections Enforcement Commission (SEEC) has just told me that they consider the use of this site and other social networking websites, like Facebook, to be campaign expenditures.

For the record, the SEEC staff are completely wrong.

He starts off by talking about the definition of campaign contributions and expenditures, noting that it costs nothing for him to post to his blog, or to Facebook. He notes that

The SEEC staff counter that the use of free internet services for the expression of political opinions are still regulated under campaign finance laws because, to access these websites, you still have to the use of your home computer and internet service, which both cost money.

The SEEC is wrong in this in a couple aspects. First, it is possible to post to websites from public computers such as those made available at public libraries. Beyond that, for those that might end up using their personal computers and internet service to post to websites, the cost is minimal. For example, if a person is paying $30/month for home Internet access and spends 5% of their time posting about campaigns, that is an ‘expenditure’ of $1.50 per month.

In fact, in federal elections, the FEC looked at this issue in 2006 and issued 11 CFR 100.155

The Commission proposed new rules to extend explicitly the existing individual activity exceptions to the Internet to remove any potential restrictions on the ability of individuals to use the Internet as a generally free or low-cost means of civic engagement and political advocacy.

In MUR 5853, they went on to state

Any individual who, without compensation, uses equipment and personal services related to Internet activities (including blogging and creating, maintaining, or hosting a website) for the purpose of influencing a Federal election does not make an expenditure under the Commission’s regulations.

It is also interesting to consider 11 CFR 100.73 which states:

Any cost incurred in covering or carrying a news story, commentary, or editorial by any broadcasting station (including a cable television operator, programmer or producer), newspaper, magazine, or other periodical publication is not a contribution unless the facility is owned or controlled by any political party, political committee, or candidate, in which case the costs for a news story: (a) That represents a bona fide news account communicated in a publication of general circulation or on a licensed broadcasting facility; and (b) That is part of a general pattern of campaign-related news accounts that give reasonably equal coverage to all opposing candidates in the circulation or listening area, is not a contribution.

In MUR 2928 the FEC held that “that the media exemption applies to media entities that cover or carry news stories, commentary and editorials on the Internet.” In this case, they were specifically focusing on a complaint about the website DailyKos. This gets to a particularly complicated issue of how campaign finance laws relate to freedom of the press.

It does become more complicated in a case like Rep. O’Brien, where he is a candidate. Yet according to Rep. O’Brien, he asked the SEEC

how this rule would affect people who are not candidates for office - the general public. Their answer is that using free internet services like Facebook to advocate in favor of or against a candidate would count as small "independent expenditures"

According to Rep. O’Brien the SEEC went on to suggest that “these might count as very small ‘independent expenditures’ that would not require attribution and legal reporting”. The question becomes, how do the approximately 1.2 million Facebook users in Connecticut determine whether or not their liking a comment by their State Representative constitutes an independent expenditure that does require attribution and legal reporting? A traditional response is that it is better to be safe than sorry and to attribute and report. However, I suspect that the SEEC is unprepared for hundreds of thousands of reports of independent expenditures as well as the issue of whether or not a member of the family of a state contractor can ‘like’ a comment by a State Representative on Facebook.

I believe it is in the State and the SEEC’s best interest to rethink their positions on what people can and cannot say online. As a final note, I am the spouse of a lobbyist. As I understand current campaign finance laws, I am prohibited from making independent expenditures. Yet as a journalist, I am protected by the First Amendment. This post was not paid for by anyone and is not intended to advocate for Rep. O’Brien or any other candidate.

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