What am I doing, sitting on a 6:56 AM train to New York City writing a blog post on my cellphone? That is what I asl myself as the fine fall morning slips quickly by my train window, punctuated by red spikes of sumack.

Yesterday was a frustrating day. The spam filter on my server failed bringing everything to a crawl. I had hoped to go into the city yesterday as well, but between feeling rundown, having server problems, having some family logistical issues, and dealing with the foster puppies, that just didn't happen.

I am way behind on my emails and hoped that at least I could catch up on them a little. No luck. I did get a chance to respond to a couple PR requests and pursue a job lead a little bit. I took some time to research some articles. I watched a mailing list struggle as members left because other members wouldn't stay on task. All of this is good blog fodder, but it leaves me further behind.

So what does all of this have to do with #digiday social and gestalt blogging and why have I taken so long to get to my point? Don't I remember the rule about not buring my lede?

One of the emails I responded to yesterday was from a communications director who questioned if I deserved press credentials from her organization. While most organizations are all too eager to grant me press credentials, I still run into this from time to time and it still bugs me.

I can understand some of it. I write in my own style, often using the first person and often avoiding the conventions of the AP style guide. At the same time, I shun some of the conventional wisdom about blogging. I do not limit myself to a single niche.

This finally gets me to my point. One niche I like to write about is digital advertising and marketting, not something political bloggers often write about, although I think they should. When you get to social marketting, it becomes all the more complicated.

While some people try to segment their online lives; Facebook for family and friends, LinkedIn for business contacts and Twitter and other sites for random noise, our real lives are notso neat. We see co-workers at church. We run into former classmates at PTO meetings. We try to integrate our lives as much as possible..

The brand that is launching a social campaign would be well advised to pay attention to this, especially if they are seeking that digital holy grail of marketing, viralness.

A campaign goes viral when people take it across the artificial boundaries of our lives. It happens when someone shares a link at work on Facebook with their friends after hearing about it at the water cooler.

Will the folks at digiday social get this and talk about it? Hard to tell. Will the communications directors for various organizations get? We'll see. What about the political operatives? Let us hope so.

The train continues rolling towards New York City. The sumac is being replaced by graffiti. Perhaps that, also, is a metaphor about what is happening in social marketting, but that's a different post.