Archive - Jul 2011

July 3rd

Is It Worth It?

It is early Sunday morning on the Canada Day/Independence Day weekend. I am up early and checking in on various social networks. Over on a discussion about Google+ at Empire Avenue, Kat McCormick of Utopia Research Institute listed a half dozen online social network sites, talked about the increase in her time on line, and asked, is it worth it? Specifically, she asked, “will interacting online help us (Utopia Research Institute) to find sponsors, supporters and funding in the real (off line) world?”

Let me answer with a resounding, “it depends”. It appears as if Utopia Research Institute has a better chance than many working with social media. They’ve identified goals, finding sponsors, supporters and funding. They’ve identified, at least somewhat, in that goal, their audience; potential sponsors and supporters. Now comes the harder parts, creating compelling content and making sure the content is available in the right networks.

Related to this are questions about the future of Google+, MySpace and other online social networks. Different sites attract different audiences and you need to determine if the site matches an audience you’re targeting, and, if so, creating content that matches the needs of the community, as well as the style of the community.

Right now, the community on Google+ is geeks; innovators, early adopters, developers, some of the social media press, etc. These are the people that like to play with a shiny new tool and think about its pros and cons. They like to think about how to improve the site and how to use it in new ways. Should you be on Google+? Well, if you would describe yourself the way I described the current community, and if you can get an invite, yeah, probably. It is good for connecting with similar folks. If that benefits your organizations goals, then go for it.

I work for Community Health Center as their social media manager. I don’t know of any other Federally Qualified Health Center that has a full time social media manager. It fits with the culture and image of CHC. CHC is an innovative organization. As such, I want to be on Google+ to connect with other innovators and look at ways to share ideas. On the other hand, Google+ isn’t ready for brand pages yet. The only brand to promote there is your personal brand as an innovator.

At work, we use MailChimp. It provides some fascinating information. Nearly half of the email opens we have are from people using Outlook 2007. It is what we use internally, so that isn’t a big surprise. iPhone and Outlook 2010 are the second and third most popular clients, followed by Yahoo and Gmail. That tells me a little bit about our current audience.

MailChimp also has a program called SocialPro. It uses data from Qwerly. The data is a little sparse and not necessarily all that accurate. They match up if a person has an account on an online social network site, but not necessarily if they are active. It is supposed to pull in Klout data, but so far, it isn’t properly receiving that information.

Based on this data, many of our contacts have Facebook. Nearly ten times as many as follow us on Facebook. About half that many are also on MySpace, but I wonder how many of them do anything with Myspace. Qwerly has found nearly ten times as many of our users on Facebook as they have on LinkedIn, and only a handful show up on Twitter. This is useful information to know as we do some targeting.

However, there is also the culture of the place. Facebook is good for contacting casual supporters and perhaps some clients. The culture is a personal culture. I try to talk with people on Facebook the way I would talk with people at a picnic. LinkedIn is all business. It is a way to share ideas with people doing similar work, maybe find some good new employees, etc. I try to use a tone similar to some sort of business reception. It still has a casual tone, but the talk is all business.

Twitter is interesting. A lot of different people use it different ways. I’ve often used Twitter at conferences and in news gathering. I find it works best this way, so my tone on Twitter is often more like the discussions I’d have at a conference or a news event. That said, there are people that use it in a very personal way, so I sometimes mix in a bit of the personal there.

I’ve ready talked a bit about Google+. Right now, I talk there more like I’d talk at some sort of open space conference, barcamp, podcamp, etc. Social geek talk, at least as far as geeks get social.

Then, there is Empire Avenue. I use it mostly as a game, a place of relaxation. I don’t expect a lot of important contacts to come out of it, but, as if often the case when you play a game, you find people of similar interests that can be helpful connections as you build buzz around your favorite topic. I’m also finding myself more and more involved in the communities, which have a little bit of a feel of a break room at some game gathering. Some interesting tips can be shared there and good friendships established. As a matter of fact, that is where the idea for this blog post came from.

So, how do you relate to the constantly shifting world of different online social networks?

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July 2nd

Additional Random Thoughts on Google+

Yesterday morning, I finally managed to get into Google+ (although I still cannot run the Google+ android app). With that, I can now call myself an expert and pontificate with the best of them. There are several different topics that people are talking about in Google+. The biggest is how to use it. Some of the more experienced technology writers look down on this topic. They appear to have distain for self-reflection. Personally, I think these are the most important discussions.

First, I’ll draw an analogy. I remember when I got my first hybrid car. I had fun driving it around, just for the sake of getting to know what it could and couldn’t do. I would talk with friends about the pros and cons of the little display on the dashboard that showed how the hybrid system was working. I kept glancing at the display, and modifying my driving behavior to get the best benefit out of the car. I shared my ideas with others, and they gave me valuable insights as well.

That’s what is happening right now. To me, and it appears as if it is the case for others as well, the big idea is ‘circles’. Instead of adding friends or following people, until you get to an unmanageable mess, like has happened for many on Facebook and Twitter, you can add people to ‘circles’ and then interact with circles, instead of with everyone in the world.

This begs the question, how best to organize your circles. This gets to the limited field test of Google+. I’m going to guess that the people at Google don’t really understand what these circles might mean, so they are allowing people to play with them, so that we can all see what emerges as the best way of organizing circles.

My suggestion that Google might not really understand circles is based on a few different things. First, they suggest four circles, Friends, Family, Acquaintances, and Following. Other than family, which I only have one person in right now, who is waiting for an invite, I have not used these circles. They seem to me to be too old school. They show up at the top of the lists and cannot be removed. I have created a new circle called, Misc., as a nod to David Weinberger’s book Everything is Miscellaneous. I put everyone in Misc. Yeah, perhaps Misc and Following are the same. If I could rename Following to Misc, I might have stayed with it, but to me Misc, is more than just Following. There are people who are miscellaneous contacts that I may not especially be interested in ‘following’, at least in the way I follow people on Twitter. Instead, I want to keep them in my Misc. category as leads to people I might want to revisit at some point.

With that, I’ve started creating categories based on contexts that make sense to me. I’ve created categories for locations. New Haven, Connecticut, Texas, California, etc. These might not be where the people are from or currently reside. They are simply where I associate them as being from. This illustrates one of the things I wish Google+ circles had, which a lot of other people have talked about as well, circles of circles. If I add someone to the New Haven category, they should be part of the Connecticut category. Likewise, I have a Progressives category and a Politics category. For me, I’d like to have everyone I put in my progressives category in my politics category.

I’ve also created a Technology category, a Virtual Worlds category, and a Nonprofits category. I’d like to be able to do Boolean logic on this and see what my friends in nonprofit technology are saying. I also had the idea for some sort of ‘rules’ processing of circles, but I’ve forgotten how I thought that should work, so I’ll just leave that hanging for right now.

Others have written about how they think Google Plus' Circles System May Not be Sustainable. The illustration they use is of what happens when people change jobs. Like with the idea of putting people in a Friends circle, putting people in a Work circle may not make sense. However, I may set up a CHC circle when some of my current coworkers get invites. I may set up circles for other companies I’ve worked with in the past. I might even set up a meta-circle of people that I’ve worked with at some point. To use circles effectively, I believe you need to think out your relationships over time, and how they change. Yes, that will require updating information about some contacts at some points. Of course that reflects life as well. It is important to reflect changes in relationships.

All of that said, I want to think about some of the underlying concepts about circles for me. The first is Dunbar’s number. The idea of Dunbar’s number is that we can only really keep track of around 150 people within a given context. It is the way the mind is wired, Dunbar suggests, and is backed up by all kinds of research from the size of early tribes to even online behavior today. As a general rule, I want to keep my circles, which might be thought of as the tribes I belong to, as having less than 150 members. My Misc circle is already well above that, as would other circles that might be circles of circles. When a circle gets to have 150 members, it probably should be broken into subgroups.

This gets to another idea I’ve been interested in. While I am not well read on System Center Therapy and the work Yvonne Agazarian, she has written a lot about subgroups, and it would seem interesting to take her theories about subgroups and think about how they might apply to circles and circles of circles.

One thing you may notice. I really haven’t touched on the issue of privacy. For me, I like to share everything I write with everyone. I figure that once it is online, no matter what people say about privacy, it is really public. I do worry about spamming my friends and might find times when I want to share what I’m writing with a subset of people, but as a general rule, everything I write, I consider public.

However, this isn’t the case for others, particularly doctors and therapists. Some people I know set up different accounts, work accounts and personal accounts, or they use different systems different ways, i.e. Twitter for everything public, Facebook for everything personal, and LinkedIn for everything work related. Through the use of Circles, Google+ may be a good solution to various of these issues.

With that, let me return to the key part. Google+ is still in a ‘field test’. To me, that means that it should only really be used by people interested in exploring new ways to use it and how it could be used as a disruptive technology. I remember back in about 2007 going to advertising conferences where people dismissed Second Life and Twitter as having no potential. While I still believe there are interesting opportunities for virtual worlds, I question whether Linden Labs will allow that potential to be reached, so to me, the jury is still out on Second Life. However, Twitter seems to have established itself pretty well now.

I suspect anyone prognosticating about the future of Google+ is, hmm, I can’t think of a polite way to put it. Think about smoky orifices. If you are going to look at it as a replacement for Facebook or Twitter, there isn’t a lot there right now. However, it is still an evolving field test. The thing that will make it interesting, or not, to me seems to be if people can find new things to do with it. Like the cellphone or the copying machine, if you look at what they were expected to replace, they didn’t have great prospects. When you look at the new things people could do, it became a different story.

A side thought about this, I have to wonder how Google+ relates to The Google Grid in EPIC

Will people find something interesting, new and disruptive to do with Google+? We’ll see. To flatly say no, simply reflects the inability to think innovatively, and as an early field test, it is really only the innovators that ought to be in there.

My two cents for now.

July 1st

July

Rabbit, Rabbit, Rabbit. Happy Canada Day, and for those who closed the books on their fiscal year last night, happy fiscal new year. I have ancestors, and for that matter, distant relatives from New Brunswick and Nova Scotia, and it is interesting think about their lives when they settle their hundreds of years ago, as well as their lives today. There are farms in New Brunswick that have been in the family for generations.

For the Fiscal New Year, despite difficulties, Connecticut has not shut down, but it appears as if Minnesota has. I’ll save thoughts on that for later.

Another thing that starts today is the Farmer’s Market in Middletown which CHC helps sponsor. I guess at lunch time, I need to go do some research on CHC supported Farmer’s Market. I hear the Cheese Truck will be there, another rough work assignment.

Looking forward, Falcon Ridge Folk Festival happens this month and already there are plenty of discussions about when people will arrive, where they will camp, what they’ll buy from the midway, and who the performers will be. I’m ready.

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