Convergence
I love it when a lot of themes come together. We are coming up on the Super Bowl. I love to watch the Super Bowl, not so much for the Football, I’m not a big Football fan, but more money goes into advertisements than into most creative endeavors. I’m also interested in the issues of how the media is regulated. Janet Jackson’s wardrobe malfunction raises lots of interesting issues. Then, there is the issue of alternative distribution channels.
So, today, I was very interested in read this article about how the Budweiser ad explaining what happened to Janet Jackson’s wardrobe won’t be shown during the Super Bowl. However, Budweiser features it on its front page. Click here to see the ad. (Don't worry. It is work-safe. No Nudity.)
While we are still a long way from a day when as many people will see an advertisement online as will see it when it airs during the Super Bowl. However, there is something powerful and important about advertisements that people will go out of their way to watch.
Have you watched the ad? What do you think?