SEO experts spend a lot of time talking about getting incoming links to your website and boosting your Google Page Rank, your Technorati authority and similar measures of links. Searching my logs, the largest single source of referrers is Google searches, and this is clearly important. However, as I noted from Quantcast, half of my traffic is from ‘regulars’, people that come back again and again.

Since my focus is more on community and relationships, I’m more interested in these regular readers than the casual browsers. It got me thinking about how to get casual browsers to become regular readers and how to get regular readers to become even more frequent readers.

Some people push their RSS or Atom feeds as a way to get people to read more regularly. I’ve taken to usually putting my whole entry on the front page, and in my RSS feed so that people can more easily read the whole entry. Yet, I would really prefer people to come to my site and get the whole experience as opposed to seeing the post in the context of whichever feedreader they are using. I want people to see the widgets. I want them to see what else I’m interested in, what is going on in my broader community.

That is part of what I like about MyBlogLog and BlogCatalog, and the other community widgets. They encourage you visit each blog.

All of this leads me back to my discussion about social network aggregating. I would like a good aggregator to pull together my posts on various different sites. Usually, for larger posts I do that manually by posting at remote sites and cross posting at Orient Lodge. For Microblogging, I have Twitter subscribed to Facebook as well as Orient Lodge, and I have Jaiku subscribed to many of my feeds.

For bookmarks, I would really like some sort of tool to aggregate, sort, sift and rate the different sites I’m interested in. For aggregation, I would like to pull in all my communities from MyBlogLog, BlogCatalog and BumpZee. I would like to pull in sites that I’ve tagged with del.icio.us and StumbleUpon. I would like to pull in the feeds I’ve subscribed to with BlogLines and Google Reader.

For each source, I would like to see the sites I’ve subscribed to, tagged, or joined. For each site, I would like to see the where I’ve bookmarked them from, what tags or categories I’ve used, and how I rate them. Ideally, I would like to be able to increase or decrease the rating with a single click. I would like to be able to navigate from one site to the next easily. Right now, it takes two clicks to get from one MyBlogLog site or BumpZee site to the next. It takes three clicks on BlogCatalog.

I would like to add Geotagging into this so I could select sites based on their location, and I would like to add the RSS components so I could visit only sites that have been updated recently. Of course there would also need to be an option to make the lists public or private, or if ‘friends’ capability were added, to make the lists available only to friends.

Using Ruby on Rails, I whipped up a fairly quick prototype. Version 0.1 doesn’t include any RSS or OPML parsing to load data from other systems. As far as I know the MyBlogLog API isn’t available yet, so it doesn’t load from there. However, it was very quick and easy to pull together.

I’ve deliberated about whether or not to share this as a blog post, or to try to find someway to monetize the idea, after all, I do need to find some real cashflow soon. However, as I noted, the coding is pretty simple, and I suspect that there are plenty of people having similar ideas. So, instead of trying to be all NDA and everything, I’m posting the idea here. Perhaps others are interested in the idea and we can refine it further. If you’re interested, let me know your ideas.