Next week, I will attend ad:tech, “an interactive advertising and technology conference dedicated to connecting all sides of today's brand marketing landscape” as a credentialed blogger. Since being added to the list, I’ve been getting emails and phone calls from all kinds of different people wanting me to write about their favorite companies. It provides a sharp contrast to OMMA, when I could barely find information about who was going to be at the show.

With OMMA, I only had the energy for one day of the conference and show. So, I’m trying to figure out how to make the best use of my time and energy for ad:tech. The list of major media speakers is staggering. Founders, Presidents, CEOs, Executive and Senior Vice Presidents of all kinds of major media corporations, from Sony BMG, NBC Universal, Fox Interactive Media, Google TV Ads, Youtube, and Huffington Post will be speaking about topics like Forging a Model of Interdependence, Global Perspectives on the Digital Revolution, Media and Entertainment: Programming, Distribution and Advertising in a Multi-Platform World and Innovate or Die! Thriving in the Age of Disruption.

Meanwhile, the model of interdependence will be tested as members of the Writers Guild of America strike to get their fair share of the revenues in the digital revolution and this multi-platform world. It will be another disruption for the major media corporations.

So, viewers are creating more media of their own, and trying to find less expensive means of accessing professionally created media. Professional writers are fighting to get a larger share of the revenues. All of this is bound to cut into the profits of the executives of these major media corporations. How can they deal with these issues?

The ad:tech special events calendar gives a clue:

MediaWhiz Annual ad:tech Poker Party

EVERYONE SHOULD PLACE THEIR BETS ON THE MEDIAWHIZ PARTY AS THE EVENT OF THE YEAR!
Open bar, Passed hors o'doeuvres, Go-Go Dancers, LIVE DJ(S), Dancing, Texas Hold 'Em Poker Tournament where you can win $10,000... ALWAYS THE #1 EVENT OF THE YEAR!!!

Personally, I’d rather see the price of digital media go down and more of the remaining revenues go to the writers and performers, but I guess in spite of my embracing of digital media, I’m just old fashioned in a few remaining ways.