The Twitterstorm dujour is about Motrin’s new online video. I’ve loosely transcribed the video:

Posting videos online seems to be in fashion.
I mean in theory it’s a great idea
There’s YouTube, Facebook, Blip.tv and who knows what else they’ve come up with
Supposedly it’s a real bonding experience
They say that customers you reach via social media tend to complain less than others
But what about you?
Do Ad execs that fail at social media cry more than those who don’t?
These things put a ton of strain on your agency.
Did I mention your reputation?
Sure, you’ll put up with the pain, because it’s a good kind of pain.
It’s for your client.
Plus it totally makes you look like you’re a hip agency.
So if you’re ads look tired and crazy, people will understand why.
Motrin, we feel your pain.