Traffic review

Each month, friends of mine on EntreCard post put up posts about who the ‘top droppers’ on their site have been for the previous month. It can be a way of rewarding frequent visitors for their loyalty with a little ‘link love’. However, these blog posts usually don’t have a lot of other compelling content, and I look at them briefly and then move on, which is kind of what happens with a lot of content on sites participating in EntreCard.

So, I thought I would look at the bigger picture of traffic coming to my site during the month of March. Mostly, I’m using information from Google Analytics to paint the picture. I’ve brought up two windows, one has my statistics for February, and one has my statistics for March. In both months, I had almost the same number of visits. Yet in March, the visits seemed to be a slightly higher quality. The average visitor looked at 1.49 pages, up from 1.10 pages in February. They stayed on the site 14% longer for their average time on site. My bounce rate decreased considerably, but so did my percentage of new visits. In a nutshell, March saw more regular visitors spending more time on the site.

The traffic from EntreCard didn’t really change that much, other than a smaller amount of EntreCard visitors were new. I’ve been on EntreCard for quite a while, so I would have expected the number of new visitors to have decreased quite a while ago, but EntreCard is still driving a lot of new traffic to my site. However EntreCard traffic is significantly lower during both February and March than it was during January.

Another site that is driving a lot of traffic to me right now is Adgitize. Adgitize traffic grew considerably in March, but that may well be because of technical problems Adgitize had in February. Like EntreCard, the traffic from Adgitize is also down from January.

There are some new sources of traffic coming to my site these days as well. Facebook is now driving a lot of traffic to my site. This seems to be as a result changes in Facebook, particularly around Facebook Connect. Visitors from Facebook Connect spend much longer on the site and visit more pages than sites like EntreCard or Adgitize. Fitting into the same category is traffic coming from Twitter. I’m not getting quite as much traffic from Twitter as I get from Facebook, but the traffic that I do get stays even longer and visits even more pages.

Another new source of traffic is coming from CMF. I only started running ads on CMF ads in the middle of March, so there are still low. However, by extrapolation, it appears as if I will get less traffic from CMF ads than I do from EntreCard or Adgitize, but the traffic from CMF ads tends to be more engaged with the website than visitors from EntreCard or Adgitize, although not as much as from Facebook or Twitter.

Some of my most engaged readers come from CTNewsJunkie, The Journal Inquirer and the The Record Journal. These are news sources in Connecticut that point to blogs.

One other notable source of good traffic has been various shared bookmark sites and shared comment sites. StumbleUpon, Delicous, and Disqus have driven a fair amount of traffic to my site, with people coming from Disqus spending a lot of time on the site, perhaps to write comments.

So, which EntreCard users are notable? Well, Freebie Reporter has been a frequent visitor. In addition, the site has been one of the most effective in driving traffic on a ‘Credits per click’ basis. sound of a soft breath has been a frequent visitor. Also, a site that has repeatedly shown up on my list of frequent droppers is Random Ramblings.

That raps up a quick view of this months traffic.

(Categories: )