While my focus on social media really started with a political and literary bent, I cannot avoid the role of social media marketing and this week, I ran into a some good examples of how this should really be done.

@CHCConnecticut, where I work as social media manager, was celebrating its fortieth anniversary and opening a state of the art new health care facility in Middletown, CT. Throughout the process, we worked with many organizations, from architects and building contractors, through caterers and event planners.

@SolomonEvents handled key parts of the event planning. In addition, they tweeted throughout the week about the event. I was sharing tweets with Heather Solomon before I met her, and she end off the tweeting with:

The pleasure of connecting on Twitter then actually meeting in-person (@ahynes1). #WhyIEnjoySocialMedia

She talked about the cupcakes we had one evening from @NoRACupcakeCo and @WhalePack retweeted a picture she had taken. Also, joining in the discussion was the caterers, @JordanCaterers, and the bakers, @ImagineThatCake

Of course, the event was about more than just food, and there were notable dignitaries at the event. @chrisdodd, @govmalloyoffice, Colorado Governor John Hickenlooper, whom the Denver Post retweets messages about via @hickenTweets, and State Representative @mattlesser.

Social media helped cement relationships established during the event and allowed many people to get their messages out in a conversation about the event. It was a good example of using social media together with event planning.