The ‘Evolving Personalized Information Construct’ is the system by which our sprawling, chaotic mediascape is filtered, ordered and delivered. Everyone contributes now – from blog entries, to phone-cam images, to video reports, to full investigations.

Recently, I introduced a colleague to EPIC: The Evolving Personalized Information Construct. It was a video made in 2004 about the future of journalism.

It talked about the importance of things like eReaders and video, not quite getting the details right, but predicting a lot of what has happened over the past decade. For example, it suggested that Google would buy TiVo to corner the online video market. Instead, they bought YouTube. It suggested that Sony's ePaper would become the medium of choice, instead of mobile devices. And, it suggested that the challenge to Google would be from Microsoft having bought out Friendster, instead of Facebook becoming the 'social news network and participatory journalism platform [that] … ranks and sorts news, based on what each user’s friends and colleagues are reading and viewing and it allows everyone to comment on what they see.'

They also suggested that the evolving personalized information construct would be Google's and not Facebook's.

I thought of that video today as I listened to the announcement of the new Facebook newsfeed. In fact, during the presentation, Mark Zuckerberg even used the world evolving numerous times.

The creators of Epic challenged us, nearly a decade ago, to think about what happens to journalism in the age of social media. Perhaps, they merely scratched the surface.