Social Networks
How Should Doctors and Parents Talk about Social Media?
Submitted by Aldon Hynes on Tue, 03/29/2011 - 21:08Yesterday, The American Academy of Pediatrics issued a report, The Impact of Social Media Use on Children, Adolescents and Families. Since I am the social media manager at a health center, this was a big topic for me today. I haven’t had a chance to closely read the report, but there are a few things that I want to highlight.
In the press release, the AAP provided links to three YouTube videos of one of the co-author’s of the report talking about it. This is an illustration of some of the benefits of social media. Indeed, the AAP report seems to balance very well the benefits and risks for social media and has some important things to recommend, including
- Advise parents to talk to children and adolescents about their online use and the specific issues that today’s online kids face, such as cyberbullying, sexting, and difficulty managing their time.
- Advise parents to work on their own “participation gap” in their homes by becoming better educated about the many technologies their children are using.
Many people think that the dangers of social media to kids is around online predators. I think the AAP is wise to focus on much more pervasive dangers such as cyberbullying and sexting, as well as the time management issues.
I also applaud the AAP for advising parents to work on their own participation gap. If parents are going to be effective in talking with their kids about social media, they need to roll up their sleeves, kick around social media, and understand the issues.
I don’t know if the report goes to the next logical step, but I think there is an important followup. Not only must parents work on their participation gap, but medical providers must as well. Related to that, health organizations need to address these gaps. The place I work, I believe, is well ahead of the curve, as I speak with people about social media policies and educating providers about social media. However, many institutions block providers from accessing social media, and I believe that such blocking makes it harder for pediatricians and other providers to really understand, and effectively communicate with their patients about social media, the way AAP suggests pediatricians should urge parents to talk with their children about social media.
Then came Darius: Rethinking Social Media in the time of Rebecca Black
Submitted by Aldon Hynes on Sun, 03/27/2011 - 12:06Life is complicated, but that is also what makes it beautiful. Yet unfortunately, we do not often enough hear the stories of life’s beauty and complexity. The stories don’t fit into the news or sitcoms of mass media, except rarely in some special news of the weird section.
Yet life is made of stories of hurt and triumph, which I stumble across more and more in my daily life. Some of it is work related where I gather stories of people whose lives have been touched by the Community Health Center. These are people that have battled dysfunctional families, homelessness, difficulties with the law. They have fought health issues, often hypertension, or diabetes which threatens their life and limb. They have struggled with obesity as the try to find places to get affordable healthy food in the inner city.
Others are people that I’ve met online or at various gatherings who have fought cancer, either in themselves or cancer attacking their loved ones. They have fought other debilitating and terminal diseases. They have dealt with cyberbulling.
Many of these stories end up partaking in the Hero Myth, stories of victory over difficult circumstances bringing wisdom and a chance to share the experiences with others. Back at the end of the sixties, there was a brief lived television show called Then Came Bronson. The forty second anniversary of the airing of the pilot was earlier this week The hero of the show was Jim Bronson, a newspaper reporter who became disillusioned after the suicide of his best friend. He takes off on a motorcycle to rediscover himself and through out the episodes enters the lives of others, bringing healing as they confront their issues.
Now, journalists are looking for new ways to gather and tell the stories of our country, and they might want to look at Jim Bronson. They might also want to look at Darius Weems. Darius has Duchenne muscular dystrophy and a friend of his made a movie about taking Darius on a 7,000 mile journey across the country to promote awareness of the disease.
Darius captures the hero myth and the movie has won numerous awards. Recently, I was speaking with a friend whose brother had cerebral palsy. He had commented about how his brother had been over protected by his caring and well meaning parents. The story of Darius came to mind.
This leads me to Rebecca Black. Rebecca is the thirteen year old girl that paid $2,000 to get a music video produced that was panned so badly that it became an Internet sensation. In an interview, she said, “Those hurtful comments really shocked me,.. At times, it feels like I’m being cyberbullied.”
On the one hand, it seems very different from cyberbulling cases you often hear about where kids are harassed to the point of heaving their schools or committing suicide. Yet there is something very similar. It is the story of a young girl trying to do something special, to stand out, only to have the crowds go against her.
As I read her story, my mind drifted to Thus Spake Zarathustra. In the prologue of the famous work, Zarathustra presents the idea of the Superman. “Man is something that is to be surpassed.” It is an idea that many of my cyber-idealist friends long for, a networked technology enabled superman, perhaps part of the ‘singularity’.
Yet Zarathustra goes on to talk about the rope-walker saying “Man is a rope stretched between the animal and the Superman- a rope over an abyss." The rope-walker falls, perhaps analogous to the fail of Rebecca Black and Zarathustra tells the rope-walker, “thou hast made danger thy
calling; therein there is nothing contemptible.” The same needs to be said to Rebecca.
We live in a society that distrusts and laughs at “the other”, whether it be a young aspiring musician willing to take chances and put everything on the line, a young man with a terminal disease raising awareness of the disease, or people that struggle with dysfunctions in their lives and the lives of their families.
Life is complicated, but that is also what makes it beautiful. The stories of Rebecca, Darius, Bronson and Nietzsche may be laughed at by some, but they can bring healing and help us all become better people.
It brings me back to Woody Allen’s famous joke from Annie Hall about the person who goes to the shrink saying his brother thinks he’s a chicken. The doctor suggests bringing the brother in, and the man says, we’d like to, but we really need the eggs.
Woody Allen goes on to say,
Well, I guess that's pretty much now how I feel about relationships; y'know, they're totally irrational, and crazy, and absurd, and... but, uh, I guess we keep goin' through it because, uh, most of us... need the eggs.
I guess that’s pretty much how I feel about stories on the Internet as well, as well as the stories heard over coffee and other places when people open up their hearts. All of our lives are totally irrational, and crazy, and absurd. Yet it is these stories that make us human, that make us interesting, that make us beautiful. This is where social media can come in, we can share our stories and help those around us be healthier and happier. The Social Media Superman.
I guess I need the eggs as well.
#FF Twitter, Facebook, LinkedIn, Quora, and Foursquare
Submitted by Aldon Hynes on Fri, 03/25/2011 - 05:56Normally on Follow Friday, I list various people that I’ve recently followed on Twitter or that I’ve been following for a while, but are particularly relevant to what is going on during the week. This week, I’m going meta.
Yesterday, I stumbled across a blog post talking about connecting Twitter and LinkedIn, so I finally got around to adding the Twitter App on LinkedIn. It got me thinking, it would be good to explore a little bit how my different social maps overlap.
I’m on a lot of different networks. I have the most connections on Twitter. I’m currently following 2930 people and 3333 people are following me back. According to who.unfollowed.me there are 902 on Twitter that I am following that are not following me back. From that, it would appear as if there are 2028 that I am following that are following me back. From this I come up with 1305 people that are following me that I’m not following back. This would be good Venn diagram sort of stuff.
On Facebook, I have 1916 friends. There used to be an app that would try to map Facebook friends and Twitter followers, however that seemed to have stopped working sometime back, so I really don’t know what the over lap between twitter and facebook is for me.
LinkedIn is probably the next largest network in terms of my connections. Currently, I have 640 connections there. Of these, 245 are also on LinkedIn. I’m currently following 176 of these connections on Twitter and there are 69 on LinkedIn that I am not yet following. It was a bit more, but I added a bunch of them Thursday. I’ll probably go out and add more later. LinkedIn makes it fairly easy to follow people on Twitter that you are already connected with.
The next network in terms of connections is Quora. I’m currently following 441 people there. and 371 are following me. Quora does give information about how this overlaps with Facebook, and 171 of the people that I follow I’m also friends with on Facebook. I don’t know how this network overlaps with other networks, or other aspects a asymmetry. Quora does give you the ability to see if a connection is also on Facebook or Twitter. However, it doesn’t currently give any good analytics.
You can check to find the Facebook and Twitter Pages of people on Quora, so I could go through all of them to see if I follow them on other social networks, however that is a bit of work, and perhaps an API will help with that at some point. On a quick spot check I found a lot of overlap.
Ending off the list of networks where I’ve been spending a bit of time recently is Foursquare. Currently, I have 360 friends on Foursquare. Foursquare also gives the ability to check to see who you are connected with on Twitter and Facebook and request friendship on Foursquare. And, for each person on Foursquare, you can see their Twitter and Facebook page. I haven’t done a spot check on this.
With that, I’ve been following a bunch of people on different networks that I am currently following on other networks. At some point, I’ll perhaps consolidate a lot of this into some sort of social media contact management system.
Wordless Wednesday
Submitted by Aldon Hynes on Wed, 03/23/2011 - 06:20Calculating the ROI of Conferences
Submitted by Aldon Hynes on Sat, 03/19/2011 - 10:43Earlier this week, I attended a Health Care Social Media Conference in Jacksonville where one of the interesting presentations was about the ROI of Social Media. As the main conference was starting, Mark Ragan asked people their level of expertise with social media, ending off with a question about who in the audience considered themselves an expert in social media and perhaps even capable of leading the presentation. I raised my hand. I’ve been doing social media from a long time and from many different perspectives.
One of the topics that I see over and over is that of ROI, which I generally don’t think much of. Yes, perhaps you can ultimately reduce everything down to dollars, and I can see cases where you might want to, but in my mind there are many things more important.
Yet the topic caused me to stop and think, what is the ROI of a conference? Can you value the pieces of information you’ve gathered and the connections you’ve made? Perhaps. In fact, on a few of the levels that Chris spoke about, it is fairly simple.
Chris talked about measuring the number of Friends, Fans, and followers someone has. It is one of the simplest measurements. So, using TwitterCounter I went and checked to see how many new followers I picked up during the conference. I figure it was 44. Of course, not all of them were attributable to the conference, but it is a good number to work with.
What might be more interesting is the number of new people that I followed. Given that I’m often pruning the number of people that I’m following, TwitterCounter’s Following graph doesn’t give useful information. Checking elsewhere, I calculate that I probably followed about 26 people.
Chris drills down a little in his ROI presentation, by suggesting that people also look at Reach, Relationship and Reputation. Klout is a useful tool for this, and so I checked to see that my Klout climbed from 45 to 50 during the conference. My PeerIndex climbed from 41, sometime before the conference, to 50. I haven’t been following PeerIndex regularly and they don’t provide historical data, so I don’t have more specific data.
Chris drilled down much deeper into how you can measure ROI. The next part he talked about was strength, sentiment and passion. I’m not sure how to relate this in a quantifiable way back to a conference other than some feeling about how much you value the connections you made at a conference. In my case, I met some really interesting people whom I look forward to staying in touch with and sharing ideas with, and perhaps that is really the best measure of how good a conference is.