Media

Media

A Tale of Two Conferences

Some people see things as they are and say why? I dream things that never were and say why not?

In many ways, the Digital Publishing and Advertising Conference on May 12th was two different conferences. It was a conference for publishers and a conference for advertisers. It was a conference for people concerned about the decline of the economy and a conference for people that are hopeful for the prospects of digital advertising going forward. Yet perhaps the two different conferences can best be thought of as being made up of people asking why and those dreaming of something new and asking why not.

The Future of Public Access Television in Connecticut

A few months ago, I was appointed to fill an opening in our town’s Government Access Television channel and then also to serve as our First Selectman’s designee to the Cable Access Provider for our region. Now, there is a bill before the Connecticut General Assembly concerning public access television channels, which includes the Government Access channels and it seems a good time to try and make sense out of what is going on in our state with respect to public access television.

Before I go any further, I must admit that my knowledge is incomplete and I continue to try to gather more information. To the extent that you can help me better understand the structure and issues around public access television, I would greatly appreciate it.

First, let me provide a little context. Cable television was initially offered as a regulated monopoly. They used public rights of way to run their cables to subscribers’ houses and as such need to be, at least in part, serving the public good. One way of doing this was to provide public, educational, and government access programming, or PEG programming.

A certain amount of their subscribers’ fees were to be set aside to provide this programming, and in the early days, cable companies provided studios and equipment for the public to use to create their own programs, as well as for schools and governments to use.

This was typically done on a regional basis tied to the cable companies’ franchises. For example, Woodbridge is part of Region 2, comprised of Bridgeport, Fairfield, Milford, Orange, Stratford, and Woodbridge. Cablevision is the cable company providing the service in this region.

Within each region is a Cable Advisory Council (CAC) which addresses issues of the cable company’s operation within the region. Somewhere along the line, people became concerned with the way cable companies were providing services to public access producers and a provision was made for third party providers, or Cable Access Providers (CAP) to handle the public access services.

In our region, a non-profit organization named Sound View Community Media is providing this service. Yet even this has not worked as well as people had hoped. Many municipalities wanted to set up their own town specific government access channels. This has been widely done and in Woodbridge the Woodbridge Government Access Television (WGATV) channel being highly successful.

So, where does the money come from and go? In our region, approximately $600,000 is collected from Cablevision subscriber fees. Most of this goes to Sound View Community Access. However, as a result of the move towards town specific programming, some of the money goes to yet another group that provides grants to towns for their government and educational programming. In addition to this, many towns provide additional funding for government and educational programming in their town budgets.

If this isn’t complicated enough already, cable television has now been opened up to competition. AT&T is offering a service called U-verse. The licensing changed. Cable companies have been licensed as Community Antenna Television Companies (CATC). These licenses are typically for a region. A new type of license has now been created for Cable Franchise Authorities (CFA). These are typically statewide licenses. My understanding is that Cablevision has applied for and received a CFA license now, in addition to its CATC license. There are also rumors that Verizon is likely to file for a CFA license by the end of the year.

As the cable market opens up to competition, questions have arisen about the future of Cable Advisory Commissions and Community Access Providers. Will, or should CACs be subsumed into the Department of Public Utility Control (DPUC)? People have often complained about DPUC being a little too close with the utilities that they are supposed to control, and such an action might result in considerable pushback. In addition, the CACs provide an important role in keeping a local and regional voices in the process.

In addition, as state wide Cable Franchise Authorities emerge, what how should local community access programming be handled? Currently, in region two, there are three channels, a public channel, an educational channel and a government channel that are specific to the region, and in some cases are town specific. In addition, there is the CT-N network which broadcasts events from the State Capitol.

Will state wide CFAs provide the same sort of coverage, or will they try to roll up various channels to statewide channels? There are pluses and minuses to this. For the local government and education access channels, it looks mostly negative and only an exacerbation of the issues between town specific and region specific programming. Yet for the public access and perhaps in some cases the educational access channels, there is a potential advantage of having your programming viewed by a larger audience.

All of this leads us to the bill currently being considered by the General Assembly. HB 6604, An Act Concerning Public Access Television Channels attempts to address some of these issues. The bill was initially debated back in March with the League of Women Voters along with representatives of community and government access channels and Cable Advisory Councils speaking in favor of the bill.

AT&T strongly opposed the bill during the hearings and I am told is currently lobbying hard against the bill and particularly against language introduced by Rep. Vickie Nardello clarifying what companies like AT&T must carry and strengthening oversight of the process.

People have reported that AT&T threatens to pull out of the cable market if these provisions are passed. However, they did not pull out of Illinois when stricter provisions were passed, and it is hard to image that they would cede further market share to the cable companies that are providing integrated telephony, cable and Internet access.

Others have opposed the bill because they view it as being too weak in supporting community access. In these days where we see the significant decline of local news coverage by new newspapers, it is all the more important to maintain and promote community access television and HB 6604 should be strongly supported along with Rep. Nardello’s amendment, despite any potential shortcomings.

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#dpac III Pregame

It is a few minutes before six as I climb on the train in New Haven, CT heading into New York City for the Digital Publishing and Advertising Conference, DPAC III. Besides writing for my own blog, Orient Lodge, I expect to post some entries on DigidayDaily.

525,600 minutes

The day starts off with a sponsored breakfast, with Lindsay O'Neill, Senior Vice President of Datran Media Display and Michael Silberman, General Manager of NYMag.com talking about “why audience measurement has become even more critical in today's publishing environment”.

It’s an important part of the business, measuring who is reading your articles and viewing your ads. Sure, I look at Google Analytics, Quantcast, Compete, and even Alexa to get a sense of what is going on with my traffic, but somehow, so much of audience measurement seems to miss the point. The lyrics of “Seasons of Love” from the musical Rent go through my mind. “five hundred twenty-five thousand six hundred minutes… How do you measure a year?”

While the struggling bohemian in the East Village dies of AIDS, the ad execs measure eyeballs. At the DigiDay conference I heard people suggest we should not be focusing on eyeballs and but should be thinking about the minds they are connected to. As I think of the young bohemians I also think of the hearts they are connected to and all of this leads me to the idea of “winning hearts and minds”.

It will be interesting to see if anyone has anything interesting to say about measuring how engaged ones audience truly is.

Wealth

The first keynote speech will be by Dr. Jim Taylor, Chairman of The Harrison Group. I must admit, if I hadn’t of done work with The Harrison Group in the past, I wouldn’t have been able to find their website. The Harrison Group regularly produces as a “Study of Affluence and Wealth in America”. The program says that Jim will talk about the “10% of the economy” and how “people under financial hardship are taking pride and pleasure in their ability to manage themselves and their family's real needs”.

The Harrison Group website talks about the people in their survey as having annual discretionary income of between $100,000 and $5 million. While I am sure that the recession affects these people as well, it feels like this is another big disconnect. Another recollection of the DigiDay conference comes to mind where someone commented that frugal mommy bloggers are America’s new sweetheart.

The Media

The following keynote is scheduled to be Patrick Keane, Chief Executive Officer of Associated Content. He will be talking about “What defines content quality and consumer value in the growing landscape of user-generated content? How can traditional media companies build community and user-generated content platforms?” I believe friends of mine have written for Associated Content, and I’ve heard mixed reviews. It will be interesting to hear what Mr. Keane has to say. Beyond that, as users attempt to monetize the content they generate, either through sites like Associated Content, PayPerPost or Today.com, does the line between user-generated content and professional content begin to blur?

I expect to see this explored even more deeply during a panel moderated by Henry Blodgett, CEO and Editor-in-Chief of The Business Insider. The panel will include Brian Quinn, Vice President and General Manager of Digital Ad Sales for The Wall Street Journal and Betsy Morgan, CEO of The Huffington Post.

Recently I was told of a meeting in Washington where Arianna Huffington spoke of the success of her venture and berated some of the newspaper executives bewailing their decline in revenue as a bunch of crybabies. I’m told that the Huffington Post model is based substantially on unpaid user generated content, and I wonder if this model will face challenges as the media ecology evolves.

While it is good to see The Wall Street Journal and The Huffington Post on the panel, it is striking the lack of representation of others in the newspaper industry. When I’ve spoken with various people complaining about the decline of the newspaper industry, they talk about how they just can’t make as much money online as they did for print advertisements. Perhaps, instead of complaining, members of the news industry need to get more involved in conferences like this.

Smoothie Break

After the panel, Mojiva will sponsor a smoothie break. Staying with an inside joke since the DigiDay conference, I hope no one spills a smoothie on my blackberry.

While this only covers the first half of the day, it is probably about as much as it makes sense to put into a single blog post. Conferences like this can be overwhelming, especially if you get on a train before six in the morning, so I’ll rest a little and try not to hold too many things in my mind at the same time, or get overwhelmed, at least until lunch time.

A final word to my followers on Twitter: I hope to be sending many Tweets from DPAC III. If you are sensitive to the number of tweets you get and you don’t want to be inundated by messages about digital publishing and advertising, I’d encourage you to mute my Twitter stream for the day. On the other hand, if you are interested, please keep an eye on my tweets, since I hope they will be many and interesting.

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Media and Shootings

Yesterday, Johanna Justin-Jinich was shot dead by a gunman at Wesleyan University. I've been following the news online and getting additional information from my wife who has been talking with students there.

This morning, I found Rick Green's blog post out the Hartford Courant site, Wesleyan U. shooting tragedy: old media still dominates

While I appreciate the collection of links that he gathered, I found the tone a bit offensive and wrote the following comment:

I must admit, I find the headline and focus of this story a bit offensive.

Yesterday, I got a phone call from my wife about the shooting. She let me know that none of our friends had been hurt. Last night, I went to hear Tom Swan, Ned Lamont and Jim Dean talk about health care issues in our state.

We had a moment of silence.

This morning, my wife called again. Students have been advised to stay indoors and faculty have been warned not to come to campus. While there is probably no safe way for the students to get off the campus at this point, she offered our house as a place to get away from the horror when it is safe if they need it.

Johanna Justin-Jinich is dead. Spring Fling has been canceled. My "new media" response has been to send a message on Twitter and Facebook offering prayers for the family and friends of Johanna Justin-Jinich and all the students at Wesleyan University while the gunman is still loose.

Friends have joined in, commenting about the tragedy.

Yes, I am subdued. So are my friends and apparently the Wesleyan Argus.

While I appreciate you providing a good set of links to various news sources about the shooting, it seems like being subdued is much more responsible than crowing about the old media dominating.

It may be headlines like this that drive more and more people away from the old media to new media.

I cannot help but wonder how this relates to the SPJ's Code of Ethics where it talks about showing compassion "for those who may be affected adversely by news coverage" and "being sensitive ... of those affected by tragedy or grief."

News gathering is about much more than just providing information quicker than someone else, it is about providing context. Can we get context from the Courant?

Update 1:

Sotomayor and Doninger

Professor Paul Levinson of Fordham University has written an interesting post asserting that Sotomayor's Bad 1st Amendment Decision Should Disqualify Her.

The bad decision is the Second Circuit of Appeals decision in the Doninger case.

I was at the hearing where Attorney Jon Schoenhorn's Arguments in the Doninger Case at the Second Circuit.

In my beginning of the month blog post about the search for a new Supreme Court Justice I wrote:

She [Sotomayor] has an impressive background, and she asked good questions during the hearing, but I disagree with her ruling, at least in that case. It did not seem as if the justices did their homework.

I'm not sure if I would go as far as Professor Levinson in arguing that her decision in the Doninger case should disqualify her. However, I do believe that it raises very significant issues that will need to be addressed in a Senate Confirmation hearing, in the event that it should go that far.

(For previous posts about the Doninger case, see the Doninger category of my blog.)

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