Social Networks
Building Audience
Submitted by Aldon Hynes on Mon, 09/14/2009 - 09:18This afternoon, Colin McEnroe’s show on WNPR will “look at the State of the Blog. Specifically,… where blogging and other online communication/journalism is -- especially here in CT”. In a little discussion about it going on over on Facebook Colin says, “Old media seems shakier than ever” and continues on to ask “Do you bloggers feel ready to step up and fill the vacuum?” I answered in terms of volunteer and professional journalists and referred to my blog post Covering the Local News.
Jackie Lightfield brought up a related issue, observing, “Don't forget the corollary, advertising and marketing is evolving away from old media, will old media figure it out...” The timing of this is particularly apt, because this morning the American Press Institute holding a conference, “Newsmedia Economic Action Plan Conference”. For more information on this, check out The Information Valet Project, which includes links to live blogging of the conference.
Yet even before you can think about monetizing online content, or any sort of content, you need to have an audience. Colin is fortunate. He has a long history here in Connecticut and when he started his show on WNPR, he had an immediate audience. Yet he needs to grow and maintain that audience. His use of Facebook can help in this area, and his keen focus on keeping his shows interesting is an important aspect of maintaining the audience. This is one area where local newspapers seem to fail. They take the audience for granted, and the audience is diminishing. I suspect the American Press Institute conference will delve into this a little.
This is also an area where I think many bloggers are failing. They write their blog for their family and friends, or for some special niche. Yet too often, they don’t interact with other blogs. I often write about sites like BlogExplosion, MyBlogLog, Blogcatalog, EntreCard, Adgitize and others which provide means of joining in a discussion with other bloggers, visiting their sites, getting them to visit your sites, and perhaps even exchange links.
Some sites go even further with this. Cornyman has been running a contest where bloggers win EntreCard credits for commenting on other blogs. He describes his blog as All you want to know about being financial independent... Saving, investing, earning money worldwide opportunities for your personal finances!. This is not the sort of blog that fits closely to a niche that I would be most focused on. Yet I visit that blog, and he visits me. Hopefully we both get a little bit out of our visits.
I participated in the contest and won 500 EntreCard credits from Confessions of a Fitness Diva. Anyone who knows me will recognize that this is even further from being a niche that I would regularly visit. I will use these credits to advertise on other blogs and bring in hopefully more readers.
All of this is part of reaching out and build a larger and broader audience. For those interested in monetizing traffic, a larger audience usually means more monetization opportunities. For those interested in getting their message out, it means more people reading what you are writing, often people that might not already be thinking about things you are writing about.
I hope I’ll have time to call in to Colin’s show this afternoon and chat with him and others about how bloggers can step in and fill the vacuum being left as the old media becomes shakier and shakier. Perhaps some of the discussion will even be helpful for old media folks rethinking their relationship to online media. I hope you Listen Live to Colin’s Show at 1 PM this afternoon and help grow his audience as well.
Follow Friday
Submitted by Aldon Hynes on Fri, 09/04/2009 - 07:52@cooljustice @connpost @ctnewsjunkie @valleyindy @wherewelive @colinmcenroe @senchrisdodd @stsengarylebeau @ct94dem @hynes2000 @joecascio @jcnork @gideonstrumpet @lastchancect @clairesnewhaven
This week, I’m going to do something a little different. Andy Thibault, who writes the Cool Justice Blog has recently joined Twitter, as have a few other friends from here in Connecticut, so I’m writing this blog post to welcome Andy and the others and to help give them a feel for what Twitter is really all about.
The boring geeky way would be to talk about who interesting people to follow are, which is partly what I’m doing here and to talk about how to get your own message out on Twitter, which I’ll do a little bit of here and a little bit of later on.
I use a site called TwitterFeed. Twitter feed takes the RSS feed of my blog and posts the title, the first several words, and a link to my blog on my Twitter Stream. It is fairly easy to set up, and if you have a blog, like Andy does, you should really set up Twitter Feed to tweet your blog posts.
In addition, I use the Facebook application for Twitter. Once you set up your profile, you can get it to take your tweets, or messages on Twitter and add them to your Facebook status. So, when my blog post goes live, it will show up on Twitter, and some people may come to the blog that way. It will then show up on Facebook, and may follow the link there and add comments.
But enough being a boring geek for a little bit. I believe that a better way to understand twitter is to think of it as a conversation at a party; some of it inane, some of it profound, all of it providing tidbits of information. You can listen to whichever groups of people you want. Once you’ve listened for a while and you get a sense of the conversations, you join in.
I tried to think of what party might best describe the folks I listen to on Twitter from Connecticut and it struck me that the best example might be at some important opening of a Connecticut college radio station.
I remember when I was much younger, hanging out at the college radio station. In one corner was the teletype. It could type at a whopping 11 characters a second, so mostly we just saw headlines coming in. Some of us less social and more geeky folks would gather around the teletype and see what was coming in and carry on stilted conversations about what we were reading.
So, the first group of people on Twitter I will highlight are the local news outlets. @connpost, @rep_am, @bristolpress, @hartfordcourant lead the pack. Oh, here’s a good point to make a jab at the Hartford Courant and explain another part of Twitter etiquette. When someone says something interesting, you ReTweet it. The proper way to retweet something is start your message with RT meaning ReTweet. Then, attribute it by putting the tweeters id.
As an example, if I wanted to ReTweet a headline from the Bristol press, I might say something like:
RT @BristolPress BRISTOLPRESS.COM GOP candidate: can't afford the house: BRISTOL — The city should abandon ..http://bit.ly/uJpEj. Even in Twitter, it is important to give proper attribution.
Besides the traditional big name news outlets, the weekly alternatives are there, @hrtfordadvocate, @nwhavenadvocate, and the @fairfieldweekly. There is a college newspaper there, @therecorder. The new news sites, like the Valley Independent @valleyindy and CTNews Junkie @ctnewsjunkie are there, and there is public radio, @wherewelive.
Connecticut Public Radio’s newest celebrity, @colinmcenroe is passed out in the corner somewhere, probably because of too much vodka, nutella and opium. He hasn’t posted since January but hopefully Chion Wolf can get him back on the straight and narrow.
@ctnewsjunkie doesn’t post that often on Twitter, probably because she is busy running between various political figures on Twitter and busy with her own news site. @senchrisdodd, @stsengarylebeau and @ct94dem are busy holding on their discussions. @stsengarylebeau is new to twitter and has approached it like a typical politician busy talking but not really interacting with anyone on Twitter yet. Our elder statesman, @senchrisdodd has learned that he needs to more in touch with the voters in Connecticut, and while he doesn’t interact with others via twitter either, it does feel a little bit more connected. State Representative Gary Holder-Winfield, @ct94dem, does the best job with interacting with constituents and others by replying to other people’s tweets and retweeting ones that he finds particularly interesting.
As a side note, replying to someone on Twitter is just like retweeting, except that you don’t start off with an RT. So, if I wanted to reply to something Gary said, I might type
@ct94dem Great Job!
Besides the politicians, there are others that are at the party to get their message out. For example, @lastchancect posts messages about pets that will be put to sleep at various shelters if they are not adopted soon. I like to retweet @lastchancect because what they are doing is so important. It also helps that they thank people who retweet them, which is a great way of finding other interesting people as well as being found yourself. The same applies to @clairesnewhaven. I must admit that I’m not a regular there, but my wife the foodie, @khynes2000 assures that I’ve enjoyed food from their store and it is great.
Yet a key part of any party are just the regular people that are there. A few of my good Connecticut friends that I try to engage in conversation on twitter as often as possible are @sheilamc7, @joecascio, and @jcnork. @gideonstrumpet and @paulbogush are two of the most important Connecticut people to listen to on Twitter. @gideonstrumpet is a public defender and offers great insights on the legal system. @paulbogush is a teacher and provides equally great insights on the educational system.
Two more shoutouts before I move to the next part. @shelisrael and @missrogue. They have written the two best books I’ve found yet which go into more details about Twitter and social media, The Whuffie Factor and Twitterville.
In Twitterville, @shelisrael talks about people live tweeting events. Go to an event, and tweet interesting parts. The way to make all your tweets mix together nicely with everyone else at the event is to use an agreed upon hashtag. A hashtag is simply a word or acronym preceded by a hashmark. Various tools combine all of these posts together, either by a simple search or with a more sophisticated tool. Tweeting events, including a hash tag, and seeing who else is tweeting the same event can build great new friendships on Twitter.
With that, let me do a final shoutout to @shhhe. She is a key voice behind #peoplebrowsr which is one of many tools that I find particularly useful in sorting and organizing different streams of information coming at me from Twitter.
To close, let me mention Follow Friday. Follow Friday is a popular means of telling others about who you follow, or at least whom you think others should follow. It also provides a great way to start getting involved with Twitter. Follow people that your friends recommend on Follow Friday, or simply check out whom they are following and see if any of them are your friends. Slowly, you’ll find a good people to follow and interact with, and if you have interesting things to say, they’ll follow you back.
So, that’s my follow Friday for this week. I hope you enjoyed it and I hope all my U.S. friends have a great Labor Day Weekend.
Progressive Blogs and Citizen Journalists on Kindle
Submitted by Aldon Hynes on Sun, 08/30/2009 - 11:50Recently, I've been getting into some discussions about monetizing blogs and specifically about Kindle Publishing. Kindle Publishing allows a blogger to publish their blog on Kindle. It costs 99 cents a month to subscribe to a blog on Kindle, and Amazon returns 30% of that to the blogger.
I've set up Orient Lodge on Kindle but don't have any Kindle subscribers yet. So far, I've found a few other good progressive blogs on Kindle. They include Burnt Orange Nation and Capitol Annex.
In addition, the Center for Independent Media has a strong presence on Kindle, including the Colorado Independent, the Iowa Independent, the Minnesota Independent, the Michigan Messenger, the New Mexico Independent, and the Washington Independent.
So, are you on Kindle? If so, let me know where.
Follow Friday
Submitted by Aldon Hynes on Fri, 08/28/2009 - 17:13@MaureenCole @shelisrael @lizstrauss @jdlasica @kdpaine @scottmonty @MissRogue @veronica @gapingvoid @sreenet @gartenberg @briansolis @stevecla @sncr @scobleizer @thornley @tobydiva
Well, it has been a busy Friday and I'm only now getting a chance to write my Follow Friday post. I actually started planning this post a few days ago, when I received a review copy of TwitterVille by Shel Israel.
I receive my share of books for review, and have noted that books that I receive about Twitter do not have the Twitter handle of the publicists or people being quoted. Twitterville is different.
@MaureenCole works is a "Publicist at Portfolio, the business book imprint of Penguin Group". The letter accompanying Shel's book provided her contact information, including her id on Twitter. Kudos to Maureen for including it. Then, of course, there is the author, @shelisrael. I've followed Shel on Twitter and in his other writings, so I already knew his Twitter id, even though I'm not finding it in the book.
The cover letter included 'Advance Praise for TWITTERVILLE' which had various quotes found in the book or on the cover. All of the quotes had the twitter ids of the people being quoted.
Inside the book are quotes from @lizstrauss @jdlasica @kdpaine and someone identified as a 'social media consultant' that didn't list a Twitter id.
On the back cover were quotes from @scottmonty @MissRogue @veronica @gapingvoid @sreenet @gartenberg @briansolis @stevecla @sncr @scobleizer @thornley @tobydiva. All of these people have important things to say about social media, besides simply praising Shel's book. Most of them I had already been following and are well enough known not to require any sort of introduction. For those that you don't know, check out their Twitter page. You can find more than enough information about the people there.
As I read through the book, there are frequent references to people in Twitter, and so perhaps I'll have another Twitterville related Follow Friday next week or in some subsequent week.
Let me end by saying that if you're new to twitter, these are great people to follow, to get a sense of what is going on with Twitter. With that, I'm off to my weekend. More later.
Liveblogging a Conversation about Reading Twitterville
Submitted by Aldon Hynes on Thu, 08/27/2009 - 12:34Yesterday, I receive a review copy of Twitterville: How Businesses Can Thrive in the New Global Neighborhoods by Shel Israel. I started to read it beside the Country Club of Woodbridge swimming pool and thinking about how best to review the book. I'm only thirty pages into it so far, so I'm not ready to write a more traditional review.
However, one of the key points, at least in the beginning of the book is about how we are moving from an era of broadcast to an era of conversation. Twitter is a great tool to join into a conversation that may apply to your brand, your life, or anything else you want to talk about. With this in mind, I thought that it might be interesting to write a different sort of blog post, sort of like carrying on a conversation about the book and perhaps even like live blogging it.
So, I may have assorted posts up on Twitter about reading Twitterville. I'll also take time to share random thoughts about the book as I read through it.
This isn't a completely new idea for me. A while ago, I was rereading Blue Highways: A Journey into America by William Least Heat-Moon. As I read it, I wrote blog posts about the places he had visited and what I could find out about them now via the Internet. You can read those posts in the Long Blue Tail section of my blog. Some point, I hope to return to this.
Meanwhile, back in Twitterville, the first thing that I noticed is that so many people are referenced by their twitter handles. If only to get a good list of interesting people to follow on Twitter, this book is worth it. I'll mention some of them in subsequent posts.
Arrested
Shel starts off the introduction to his book by talking about when James Buck was arrested and posted that single word in Twitter. Arrested. It can mean to be taken into custody by the authorities. Yet there is another meaning to the word arrested. It can mean to stop. The moment that James' tweet reached Shel, through a serious of re-tweets, it seems to have stopped Shel in his tracks and caused him to rethink his views about Twitter. That is a great thing about Twitter. Through your network of friends you are likely, if you are open to it, to stumble across tweets that stop you in your tracks and make you think. To me, this is a good thing.
Joining the Conversation
As I noted above, an important focus about this book is on the conversations that take place within Twitter. Mr. Israel is a journalist who understands the responsibility of putting information into context, into a story that people can understand. I look forward to some of the stories that he will be telling. He also puts the nature of conversations into context as he talks about The Cluetrain Manifesto as a key book in getting people to think about the marketplace as a conversation. It made me think of all the discussions back in 2003 and 2004 about post-broadcast politics. Shel applies this to business and I look forward to seeing where he goes with it.
Twitterville examines the inefficiency of traditional marketing. It argues the case for using social media instead of ads. It argues that from a business perspective, Twitter is the most effective tool yet delivered into the growing arsenal of social media tools.
As I read this, I thought about the various Digiday events. I would love to hear Shel speak there.
The History of Twitter
One thing that always causes me to pause is when I stumble across comments about how Twitter Inc was formed in October, 2006. My first tweet was in October 2006 and I have to go back and double check, did I in fact tweet the first month they were incorporated? Yup.
Shel also does a good job of talking about how Twitter started, where the team came from and capturing some of the development ethos.
So far, I'm enjoying the book. Anyone else have a review copy and want to join the discussion? Do you have thoughts about what you've read about the book, either here or other places? Let me know.