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Playing with Email Marketing

Back in August, I wrote a blog piece about Playing with Google Friend Connect Newsletters and other stuff. It turns out that if you have Google Friend Connect set up on your blog, you can use it to send newsletters to people who have opted in. At the time, there were 49 people that had opted-in and I sent them an email.

I haven’t sent another email blast using Google Friend Connect since then. Email blasts just really aren’t a high priority for my blog. Since then, the number of newsletter subscribers has grown to 80 out of the 289 people that have joined Orient Lodge on Google Friend Connect. I’ll probably send them an email about this blog post and random other updates.

At my new job, we’ve been talking about improving our email marketing, so I’ve been spending a bit of time looking at different email marketing systems. I’ve asked a bunch of friends, done a bit of testing and have some initial thoughts and a further request.

The email marketing system that has the greatest mindshare is Constant Contact. If you ask people about email marketing systems, just about everyone will mention them. They are very good. People also mention that they are the strictest. If you want to do anything more than very straight forward opt-in email marketing, they are probably not the folks to use.

The other email marketing system that got a lot of comments was Vertical Response. The comments I received were unanimous. Avoid them. Most of the complaints were about usability. It is just too hard a system to work with.

GetResponse got some good reviews, but I haven’t really spent time exploring them. There was one other system that was recommended called Emma. However, they seemed awfully pricy and I decided not to use them.

The two systems that got the best response and seemed to fit best with what I’m looking at are MailChimp and Mad Mimi. Mad Mimi seems to be better oriented towards building up new lists. They are pretty straight forward about who you can contact:

To add audience, each person must either:
Be a customer, member or subscriber of your organization.
Have asked to get your emails by signing up in some way.
Have bought something from you in the past 18 months.

MailChimp says

No 3rd party lists, no prospects, no lists that you scraped from websites, no chambers of commerce lists, etc

The two statements are perhaps not all that different, other than the tone, but for someone interested in building their lists, they should look at these policies to see which system feel more comfortable.

One other system I started looking at was CoreMotives running as part of Microsoft Dynamics CRM. There are some really interesting aspects of embedding an email marketing system within a CRM, but it probably doesn’t work well for smaller bloggers.

In terms of ease of use, I found Mailchimp pretty nice in terms of constructing nice emails. On a first pass, Mad Mimi doesn’t seem as strong in this area. I also like Mailchimp’s SocialPro. It pulls data from different sites, including Rapleaf and Gravatar so that you can better segment your lists. SocialPro is free until March, but still needs some work. They have some other nice integration with social media, Google Analytics and other tools for tracking and interacting with the system.

Mad Mimi does some really nice social media integration, and may be easier for some sorts of email blasts once you get everything configured just right. I’m told they have some other interesting features that are worth exploring.

Both Mad Mimi and Mailchimp put up the emails as webpages and you can see my first attempts here and here.

So, that’s where I’m at right now with testing these systems. I’ve added sections in the lower left hand part of my blog where you can subscribe via MailChimp and Mad Mimi. If you’re interested in participating in my testing, please consider signing up. Also, if you use any email marketing system to promote your blog, share your thoughts.

Competitive Redistricting

They say that a fish rots from the head and that results that people get from using a system are shaped by what went into designing the system. This came home to me last night as I watched the new documentary film, Gerrymandering at a gathering sponsored by Common Cause CT, the American Constitution Society, and the Yale Law School Democrats. The film highlighted various problems with redistricting and touched on possible ways of improving the process.

One popular idea is to take redistricting out of the hands of legislators and set up independent commissions. The film documented the efforts to get that done in California. Yet some questioned whether an independent commission would be that much better. Whatever ideas come forward, perhaps the best involve making the process more transparent.

This reflected some of what I was hearing at the National Conference of State Legislature's (NCSL) National Redistricting Seminar I attended in Rhode Island in September.

The major redistricting software vendors were there and they all talked about ways of making redistricting more open to the public. Staffers for the Florida State Senate and the Florida House of Representatives were both there demonstrating early versions of their redistricting tools.

A good place to start with the Florida redistricting effort is at www.floridaredistricting.org. For those interested in digging deeper into the Florida House of Representatives toolkit, take a look at floridaredistricting.cloudapp.net. While it is great to see a movement towards a more open redistricting process, this application is based on Microsoft’s Silverlight and won’t run on my computer, so I can’t provide further details.

Going much more open source is the Public Mapping Project. This will allow any group with sufficiently technical people to set up their own public mapping server. Various advocacy groups are looking at this as a tool facilitate public involvement in the redistricting process.

Competition to make public mapping systems where the public can compete to create better districts may be an important step these districts being more competitive.

Another aspect of this is transparency about what the goals are in redistricting. The Voting Rights Act makes places an emphasis on creating districts that do not discriminate against minorities. Other goals may include recognizing geographic boundaries or existing political boundaries. In Connecticut, for example, county boundaries are not as important as they are in other states. Some states have a bigger emphasis on nesting districts within districts. For example, having a State Senate district that crosses Congressional district lines would be considered a very bad thing in some states. Whatever the goals, they should also be made public and widely discussed ahead of redistricting.

The tools are being built for more competitive redistricting. Will people start using the tools and demand better districts this time around? We can only hope.

Clearing the Cache - Education

Last Thursday, started writing a blog post to clear the cache of many different emails that needed responding to. I posted the first half and planned on posting the second a little later. Then my computer crashed and I lost my draft. So, I’m redoing it with a little additional information.

First, I should note that Tony Mena, whom I mentioned in that post and did a Music Monday review of last week has won an award for the poem I highlighted. Please, go check it out. We had to reschedule his appearance on Fiona’s Radio Show. We are talking about rescheduling the show for mid-December.

Education

The big education news out of last week was the New Haven Promise, a plan to make college tuition available to all high performing New Haven Residents. This raises an interesting question. How do we make sure that students succeed? When I wrote about this, I mentioned the Citywide Youth Coalition. They will be getting together with people from Our New Haven at The Grove on Wednesday at 6 PM to talk about how people can work together in New Haven to help the schools and students be more successful.

Meanwhile, there is plenty to talk about in terms of education in Woodbridge. Last week, the Beecher Road School PTO and the Woodbridge Board of Education both had meetings in which James Crawford spoke about improvements to the school’s website. At the PTO meeting Penny Zamkov also spoke about the PTO website.

I have been a long time critic of how technology is used at Beecher Road. Back in 2008, I served on a committee to draft a three-year technology plan for the school. The committee did good work, with a key area of concern being around the use of the school website to improve communications. Mr. Crawford has been doing a good job with this, and I look forward to some of the additional improvements expected later in the school year.

However, the Board of Education meeting provided a good insight into some of the difficulties that the technology team faces. These difficulties are school policies and the views of some of the members of the board.

The most striking was when a board member spoke about not wanting the school to be an early adopter of education technology. This was during the discussion where plans to start introducing Web 2.0 tools to students was being explained.

Adding an RSS Feed Widget to Blogger

Today, I received a phone call from an old friend asking how to add a list of recent blog posts from another blog onto the side of his blog. What he was looking for is an RSS Feed Widget. He uses Blogger, so I thought I would dust off my old Blogger blog and try to find the easiest and cleanest way to do it.

However, first, I had a problem. My old Blogger blog hasn’t been updated in years and was still using classic templates. My guess was that the there might already be a gadget easily available for the new templates, so I thought I would start off by upgrading to the new templates.

This is where I ran into my first problem. You see, I set up the Blogger account a long time ago using my gmail id. Since then, I’ve started using a Google Account tied to my Orient Lodge domain. It can be confusing at times and I wish there were better ways of linking the accounts.

Anyway, when I went into my dashboard on Blogger, I found that I could create a post, and change a few minor settings, but I couldn’t change the template or design. After a while I finally figured out that I was logged in using my Orient Lodge userid which did not have administrative rights to the blog. I logged in using my gmail id and upgraded to the new template.

Then, I started looking around for a good predefined template that provides a nice RSS feed functionality. I didn’t find any, so I started looking for a more general approach. Finally, I settled on Widgetbox.

Here is what you should do:

Go to http://www.widgetbox.com/widget/rss. Put in the desired Feed URL. This is not the URL for the website itself, but for the feed. As an example, the Feed URL for Orient Lodge is http://www.orient-lodge.com/node/feed. Different blogs have different URLs for their feeds, so you’ll probably have to poke around a little bit.

Once you set the parameters you want, click on Get Widget, and then the Blogger button. It will then take you to a page where you can add the widget to your blog. After this, you may want to go to the Design page on your blogger dashboard and in the page elements section, move the widget to the place you want it on your blog.

It is worth noting that you can also add widgets this way to other blogging platforms. There are probably lots of other ways to do this, but this is one that I found that seems particularly easy. Do you add lists of other blog posts on your website?

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PodcampCT : The Edge Between Knowing and Not-Knowing - #PCCT

Years ago, I read a fascinating paper entitled Our Best Work Happens When We Don't Know What We're Doing. It had been presented at the 1999 International Society for the Psychoanalytic Study of Organizations and talked about how “learning involves working at the edge between knowing and not-knowing”.

It seems like this paper provides a useful framework for understanding Podcamps. First, I should make it clear that it is not about trying to do something that you don’t know how to do. Any attempt by me at brain surgery would be unlikely to be some of my best work. Instead, the paper talks about “the edge between knowing and not-knowing”. I should also note that it has been years since I’ve read that paper, so my thoughts may have drifted from some of the original ideas in the paper.

To me, a good podcamp exists on the edge between knowing and not-knowing. It is important to know how to create an environment where people can learn. Podcamps grow out of the open space technology and unconference traditions where learning comes out of treating everyone as an equal and focusing on facilitated discussions instead of presentations.

I write this blog post a couple hours before PodcampCT starts. We still do not have a set agenda. We won’t have a set agenda until after people have checked in and shared there ideas for the sessions to cover. Even then, there will be a bit of flexibility in the agenda. Yesterday, I wrote some initial thoughts about a possible PodcampCT agenda, but the real agenda will form as the people gather, and the list of people attending continues to change as new people register. Even over night, new people registered, and I expect we’ll have people registering at the door.

One person contacted the PodcampCT organizers writing

I'm being asked to pay $25 and maybe more to receive, well, nothing specific, but it'll be about social media. Do I have that right?

The schedule lists time slots, but no definite topics to be covered...

I'm used to implied contracts – when I sit down at a restaurant table I expect to be served food, and I commit to paying for what I order.  But I'm a little stuck on this implied contract: if I give you my $25 what, exactly, will I receive beyond the opportunity to interact with other people who also paid the $25 and want to receive some value for it?

Is this kind of transaction a "new normal" for online business: give me money and you'll get, well, something, probably? 

The writer received several replies pointing out that, no, they don’t have it right. Participants will received some very specific information about social media. Definite topics about social media will be explored. The issue is that people don’t know the exact details of what specific topics will be covered. The conference itself exists at the edge of knowing and not-knowing.

As an aside, when I pay my $25 at a restaurant, I often sit at the edge of knowing and not-knowing. Yes, I could go to the same restaurant everyday and order the same clams and linguini. Assuming the same chef is there with the same ingredients, I can be pretty sure about what I’ll get. However, I like try new restaurants and new dishes. I like to experience something new, and learn more about what I like and don’t like. The same applies to Podcamp, except that it is a potluck where everyone brings their favorite dishes.

I do not know what I am going to learn today. If I knew it already, I’d probably have already learned it and would get less out of Podcamp. Instead, I am going with the expectation of learning something I don’t already know.

I know a fair amount about location specific social media. I’ll check-in on Foursquare when I get there. I might check in on some other systems as well. I know that some bright people will be there who know a lot more about location specific social media than I do. I hope to sit with them and others seeking to learn from one another and discover something I don’t know about location specific social media.

I also know a fair amount about the use of barcodes in social media. I’ve written a fair amount about QR Codes. I am hoping to sit down in a session talking about QR Codes. I suspect I won’t learn much that I don’t know about QR Codes already, but I expect that some people will ask questions, most likely about use cases, that will cause me to learn something new about how QR Codes can be used.

I know the framework of the schedule, four sessions, probably between five and seven concurrent tracks, with time for networking during coffee, lunch and afterwards for drinks. I don’t know what the group of people who gather will end up thinking is important and I hope to learn something from that as well.

On one level, I know exactly what I’m doing today. I’m going to Podcamp, a chance to learn about social media. On the other hand, I don’t know what I’ll be doing. I’ll be hanging out on the edge of knowing and not-knowing about social media. I’ll be moving that edge for myself and I’m pretty excited to be going.

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