(Originally published at Greater Democracy)

As much as I dislike thinking about political campaigns in terms of advertising, marketing, public relations and all that stuff, the P.R. aspect remains very important. Two recent blog entries have helped me rethink my relation to P.R. as it relates to political campaigns.

Richard Edelman asks “Is Public Relations Ready for Discontinous Change?” and Elizabeth Albrycht writes about how ‘Collaboration Requires Contribution’. Both posts bring up important issues for political campaigns that can help make the P.R. aspect of political campaigns more palatable to grassroots activists.