Why are you reading this blog entry?

Yes, I’m serious. Why are you reading this blog entry? Here on the blogs, we regularly get into discussions about why people blog. Yet we don’t often seem to talk about why we read other people’s blogs. Let’s take a little time to explore this.

Some of us spend time pouring over our access logs to try and figure out how people found the website. I’ve done a little checking into around half a million access records for my site. 97.5% of them don’t have any referrer records. So, a lot of the ways people find the site just aren’t showing up. Of the records that do show up, about 1% are from Google. And about half of a percent come from BlogExplosion. MyBlogLog comes in third as a source of readily identifiable sources.

Yet this leaves all kinds of questions. Within Google, it is easy to find the search terms that bring people to the site. “Smoking Jacket” and “Drupal Themes” are the two most popular search terms bringing people to my site. Why are these so popular? I suspect some of it is because there aren’t a lot of other things written about smoking jackets and drupal themes.

BlogExplosion is a pretty straight forward click exchange. They send people to Orient Lodge based on the number of sites that I visit through BlogExplosion. Most users just come to Orient Lodge randomly according to BlogExpolsion’s selection criteria.

MyBlogLog, BlogCatalog, and BumpZEE are more interesting. If you came here through one of them, how did you get here? Did you click on my link on a widget on someone else’s blog? Did you start off at their front page? Did you follow links from your community or friends? Did you arrive at my MyBlogLog page some other way? If you did click on my link on a widget, what made you click on my link instead of someone else’s link?

Personally, I like to follow the links of people that visit my site through MyBlogLog. As I write this, I see that everyone who has recently visited my site via MyBlogLog is someone whose site I’ve recently visited. Yet I like to go deeper. I like to follow the links of people who have visited my site. Do you do this? If so, how do you approach it? Do you click on the most recent link on one site and then the most recent link on the next, and so on? I often approach things this way. Sometimes, I click on the least recent link, figuring I’ll come back to the site again later, and that link will have fallen off the list.

Sometimes I click on all the links from one site before going on to explore the links from the next. Other times I just wander following one link to the next. What do you do?

I do similar things with Wordless Wednesday. I like to visit the sites that have ‘Mr. Linky’ and then click on the links of other people that have visited the site. Again, there is the issue of do you follow all the links from one site, and then from a second, or do you chain them out, one after another.

Another question about who comes to the site is where they are coming from. I like ClustrMaps. It shows the distribution of where people are coming from. In the case of Orient Lodge, it seems to match population distributions, with a bias to people from the United States. All of that is about as expected, but doesn’t really tell me much.

So, why do people browse through blogs, especially through sites like BlogExplosion, MyBlogLog, or Wordless Wednesday. For me, one of the reasons is to get other people to come visit my site. However, doing it just to drive traffic isn’t particularly fulfilling and I suspect that people for whom that is a sole motivation get bored fairly quickly and move on to other ways of gaining traffic.

Instead, there are the aspects of building community. I find people talking about issues of daily life that I think people involved in politics need to be spending much more time listening to. I see images of what matters to people, their kids, their time off, flowers and rainbows. I read great stories of people trying to live through lives that have been dealt them, such as Mommy’s Busy… Take a Number, whose daughter, Faith, I asked people to pray for.

These pictures and stories build up in my mind and help shape my view of our country and our world.

So, perhaps some more qualitative research into why people visit blogs is necessary. Let’s do this informally. Add a comment, or if you find my policy of requiring a verifiable email address and not posting spam too onerous, send me an email or add a comment in my MyBlogLog messages telling me about why you visit my blog, and other blogs. Are you part of the 97.5% that I have no referrer information from? Did you come here via a search engine like Google? Did you come through BlogExplosion, MyBlogLog, BlogCatalog, Wordless Wednesday or some other click sharing or community building site? What sort of system do you use to follow links that cascade? If you are coming through these sort of sites, why are you doing it? How much of it is to build traffic? How much of it is to participate in some sort of online community? What do you get from such communities? What else should I be asking about?

If you want to be really helpful, add your own reflections on your own blog, link back to this and let me know so I can link to your discussion as well. Maybe we can all learn a bit more about each other and why we are reading each other’s blogs.

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methodius' comment

Why am I reading this?

Thanks

Joyce Hopewell's message

More MyBlogLog messages

Good question for which I have no definitive answer!

Why are you reading this blog entry?

Because there's always something interesting on Orient Lodge!