Attention Data
718 unread emails. Following 183 people on Twitter. 467 friends in Facebook. 102 of them have recently updated their profiles. 145 unread messages in Facebook. 567 unprocessed updates and requests. 298 RSS feeds in Bloglines. 128 friends in Second life. 58 friends and 179 admirers in MyBlogLog. 70 friends and 40 communities in BlogCatalog. Spock, Wink, Plaxo, Pandora. The list seems endless.
I remember years ago teachers asking for my complete undivided attention. Now, everyone wants my constant partial attention. It seems unmanageable. Beyond that, I want to get as much constant partial attention from others as possible as well.
To get other people’s attention, I make sure that when I do something, it gets out to various places. I send text messages from my cellphone to Facebook and Twitter. Facebook also feeds twitter, in the event that I put something on Facebook directly. Both of them feed jaiku. Twitter feeds MyBlogLog, Spock and Plaxo. When I put up a post on Orient Lodge it feeds Facebook, in a couple different ways, as well as Twitter and Jaiku. When I take a picture with my cellphone, it goes to Facebook and Flickr. From Flickr I can send it to Orient Lodge. When I shoot video from cellphone, it goes to Facebook, Youtube and blip.tv. Blip can send it on to Flickr and to Orient Lodge.
There are probably a lot of other connections I’ve established that I’m overlooking right now. Confusing? You bet it is. It makes it even harder to track what is where.
So, what gets my attention? Well, this shifts frequently. I’m doing a lot in Second Life right now. I have TwitterBox running so I stay on top of my incoming Tweats and Second Life IMs. I’ve been playing a bit with Spock recently. Mostly I see tweats there that I’m already seeing in Second Life. However, I do see people’s updates in Spock. My experiences with Plaxo Pulse are fairly similar.
Right now, the feed that probably gets the most data is my Plaxo feed. However, since it is listening to a bunch of different feeds, it gets redundant data. So, as an example, 18 hours ago, I put up my post about Clinton, Edwards and the FISA legislation. 17 hours ago, Twitter picked it up. Then Plaxo Pulse picked up on both the link on the blog, as well as the link in Twitter. Four hours ago Jaiku picked up the feed from Twitter and then three hours ago, it picked it up from my blog directly. So, the same key piece of information shows up in my Plaxo Pulse four times.
This illustrates a few different things. One is the latency that it takes for information to get out through the network. It illustrates the duplication of messages. Yet not all the messages are duplicates. In some cases I post a quick message in Twitter without posting a message on my blog.
So, how do we aggregate, sort, filter, and make meaningful all this information without introducing more latency? How do we add something new so that, for example, if I find a new friend, I can get him added in all my social networks, get his statuses on Twitter, Facebook, track his RSS feed and so on? And for that matter, how do we plug it into other systems, like Pandora so that if my friends twitter or write blog posts about music, I can hear related music? I don’t know, but it does look like as the data that comes at us starts coming more quickly, we need to come up with better ways of processing attention data. Perhaps most importantly, how do we do it in a way so that people don’t simply turn off their computers and communication devices and walk away?