Super Bowl Ad Semiotics

Last night, I watched Coke's Super Bowl ad with my eleven year old daughter. Before I brought up the ad, however, I showed her clips from Lawrence of Arabia, Blazing Saddles, Mad Max and Priscilla Queen of the Desert. She would have appreciated the ad anyway, but knowing those four movies helped.

We also watched the VW ad, and listened to some Bob Marley and a little bit of the Partridge family. It provided a context to understand the ad within. We also listened to the Rolling Stones, "Sympathy for the Devil".

This morning, I saw the Smilow Cancer Center ad. Fiona is well acquainted with flash mobs, knows the inside of the train station in New Haven, so she picked up most of what was going on and simply needed to know the song Closer to Free by the Bodeans. We also talked a little bit about Party of Five.

We also watched the Samsung ad which apparently Breaking Bad fans should appreciate. However, I've never seen Breaking Bad and it really didn't mean much to me.

It made me wonder, what other symbols are embedded in the Super Bowl adds that I'm missing? For that matter, what other ads have been pre-released that are worth watching and have an interesting story?

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