Random Thoughts about Social Media and the Reterritorialization of the Culture Industry.

Recently, I’ve been reading Exploring Videogames with Deleuze and Guittari and thinking about things like the culture industry, reterritorialization, and how it relates to social media and other stuff. I do not claim to have a firm or accurate grasp on these ideas.

With regards to culture industry, I’m talking about those who create, distribute, or benefit from the creation or distribution of cultural norms and artifacts. I’m taking this idea from Exploring Videogames with Deleuze and Guittari where the author talks about the videogame industry as part of the culture industry, along with other forms of art like film or painting. However, I’m wondering if we should really think a bit more broadly to include entertainment, news media, social media, religion, education, and politics, all of which are shaping our culture in new or different ways as a result of digital media. How must artists, journalists, priests, politicians, and teachers adapt to digital media?

The idea of reterritorialization is even more interesting to me. What as the borders of the culture industry shift, as people get left behind, get left in some sort of liminal space, and as others, once liminal find themselves in the center of things.

Prior to writing this, I had put down a few thoughts about things going on in Facebook. It seems somehow related.

I am starting the New Year with just over 3,100 friends on Facebook. Generally, I’ve been pretty lenient about adding friends. If I get a friend request from someone that has shared interests and shared friends, I’m fairly likely to accept the request. Yet Facebook limits the number of friends you can have to five thousand, and various people I know are hitting up against that barrier and starting to trim their friend lists. Different people are approaching this in different ways.

Just as I am fairly lenient about which friend requests I accept, I am loath to unfriend people because of what they write. I hold on to the idea that I can listen to others and learn from them. Perhaps they can learn from me as well. Perhaps we can have a dialog.

Yet over the past few days, I’ve unfriended a couple people. One person said if you are going to post about politics, religion, or sports, he would unfollow. I post regularly about politics and religion, so I saved him the bother and unfriended him. He didn’t have a lot of interest to say anyway. Another person, a devout evangelical atheist, filled his news feed with atheist tracts. He gloated about his unwillingness to consider other opinions and the fact that people who disagreed with him were unfollowing him. So, I unfollowed him as well.

Also, I’ve been seeing a bunch of people saying they are leaving social media, at least for the time being. I can understand the desire or even need to do that. Yet at the same time, it seems important for those who can stick around to remain as a positive influence.