Marketing
LoKast: A Disposal Social Network?
Submitted by Aldon Hynes on Mon, 03/15/2010 - 09:06Today at SxSW, NearVerse is launching their iPhone app, LoKast. The application lets people locally share content from their iPhones, iPod Touches, or iPads. There are plans to go cross platform in the future after some of their other applications get launched.
LoKast looks like a really cool app. In a press release, they about swapping demo CDs or video reels and how with LoKast you can do it easily from your iPhone. It uses a combination of WiFi and Bluetooth so that you can swap content even when the 3G network is swamped. It seems like the great tool for artists touting their wares at SxSW, but it seems like it has a lot of other interesting potentials.
The video that they have produced for the launch makes it look like the tool for parties, or networking events. I could easily see some gathering where everyone is LoKasting their pitches; speed networking or speed dating on iPhone steroids.
Beyond that, I’ve been to movie theatres that share video clips via Bluetooth. I’ve never gotten it to work, but LoKast could end up being a nicer way to do it. For that matter, there are a lot of interesting ways this could be used for other types of marketing; just imagine a local grocery store that LoKasts specials – You could add the Green Giant to your disposal network.
Yet there are other features that don’t get talked about quite as much. For example, they have shared browsing. Instead of trying to get everyone to look over your shoulder as you browse a specific site, with LoKast, it appears as if everyone could pick up your signal and watch the websites you’re visiting on their own iPhones.
The press release says they think LoKast will be this year’s breakout mobile app. We’ll see. It depends on how quickly they can get people load the app and spread the word. I know that if I were at SxSW this year and I was carrying an iPhone, I’d want LoKast on it. Instead, I’ll have to wait until they get it on the Nokia N900 and I can use it at some other venue, like a Podcamp or Falcon Ridge Folk Festival.
#cttu – Aldon Hynes, Internet Novelist
Submitted by Aldon Hynes on Fri, 02/12/2010 - 09:46It’s five o’clock on a Thursday and the usual crowd is driving to the CT Tweet Crawl. It is a diverse group of people that gather every so often who are united by little more than their common use of Twitter. I’ve been going to Tweet Crawls, Tweetups, and other social media gatherings for years. It used to be much more geeks talking about some wild idea for a new website. The content producers started showing up, the bloggers, podcasters, and videobloggers. Finally, the marketing people caught on with their nice suits and a chance to exchange business cards.
I’m listening to All Things Considered on the radio as I drive up. They are talking about William Faulkner and I think about novel writing. Every year I give National Novel Writing Month a try, and one year I completed the novel, but never got around to editing it.
I’m thinking to myself, “What do I have to say to this upcoming gathering? What do they have to say to me?” I anticipate the first question I will hear from many people, “So, what do you do?” I eat, I drink, I sleep, sometimes I write or manage to find interesting technology projects that pay the bills, but that isn’t concise enough for this crowd and people won’t want to swap cards with me. I could say that I’m quick with a joke, or to light up a smoke but people would then assume that there’s some place that I’d rather be.
Years ago, I spoke with my daughter’s kindergarten class about what I do. It occurred to me that the best way to describe what I do is to say that I “help people tell their stories online.” With this in mind, the words of William Faulkner rattling around in my head and a little Billy Joel somehow slipping in, I decided on my new job description. “I’m an Internet Novelist”.
Yeah, it’s a little different from Bill’s friend the Real Estate Novelist. I’ve had time for a wife, although she may sometimes get frustrated at the amount of time that I am online. So, at the TweetCrawl, I use the phrase. I get polite nods as people seem to get it, exchange business cards and move on. Only one person seems to object. He points out that novels are supposed to be long form fiction. A lot of social media is very short form, and by novel standards, even a long blog post is short form. In addition, social media people are supposed to be writing about what is really going on, not some fiction.
While I’m a big advocate of truth and authenticity online, it seems as if a good social media presence is concerned with the narrative, with taking all the bits and pieces of life and weaving it into an interesting story. Hopefully, the story isn’t fiction, but becomes true in the telling of the story.
So, there you have it. I’ve told my story of being an Internet Novelist, and hopefully telling this story makes it a little bit true. It certainly made the discussions at the CT Tweetup more interesting. On the way home, I listened to Fresh Air as Terry Gross interviewed Loudon Wainwright. He talked some about his father being a journalist for Life magazine and how he had bought into the notion that you need to write a book to be a serious writer. Maybe I’ll end up buying into the same notion, but until then I’ll keep up my various forms of internet writing and hope to weave them into interesting stories.
The Crowd Sourcing Winter Vacation Contest
Submitted by Aldon Hynes on Thu, 02/04/2010 - 09:43Fiona’s week long school vacation starts a week from tomorrow. It will include Valentine’s day, President’s day, Mardi Gras, Ash Wednesday, and probably some other important days I am not aware of. In other years, we haven’t really done anything special during winter vacation. It has conflicted with my work or my wife’s work. However, this year, we really need a few days away.
We’ve talked about various things to do. We could go into New York City, or maybe up to Boston for a day of exploring museums. We could go Cape Cod for a few days and walk on quiet beaches. I started looking for ideas online.
One site I checked was Festivals.com. They listed Dance Flurry, the great folk dancing festival up in Saratoga Springs, NY. Last summer at Falcon Ridge, we spent a bit of time with folks from Bungieville, a group of dancers from Long Island that always camp together at Falcon Ridge, and dance together at Saratoga Springs. Unfortunately, it conflicts with a few things, so we won’t be at Dance Flurry.
Festivals.com also listed the Chainsaw Rendezvoux. This is a weeklong gathering of chainsaw artists in western Pennsylvania. It seems like a fairly long trip to see some chainsaw artists in action, but it does sound very interesting.
The State of Maine’s Festival Page for February listed a nice collection of winter festivals, and we might head up there. However, many of them are focused on snowmobile races or ice car races. Races don’t rank high on our list of interesting things, but there is also going to be ice sculptures and fireworks.
I’ve wondered if sites like Dopplr, Where Are You Now?, CouchSurfing, Yelp, 43 Places, Upcoming, Foursquare, BrightKite, or some other set of sites might be helpful in finding a special vacation.
Then, it occurred to me, why don’t I put this request out on my blog, and spread it to various social media sites? So, I open it up to friends, followers, readers, and anyone else that stumbles across this website. Share your best idea for inexpensive, interesting things to do in the North Eastern United States for a husband, wife, and eight year old girl. If I get some good ideas, I’ll recap them in a later blog post, and perhaps do some blogging and other social media activities from the event. If it comes from a blog in one of my blog networks, I’ll through a little link love in there too.
So, what do you say? What fun events are happening in mid February?
Jesus Didn’t Turn Anyone Away
Submitted by Aldon Hynes on Tue, 02/02/2010 - 11:32It has been interesting to follow the discussion about the Focus on Family Superbowl Advertisement that CBS will run during the Superbowl that has been getting so much attention. I’ve received emails from advocacy groups urging me to contact CBS to condemn their decision. I’ve read article in the advertising and marketing world analyzing the pros and cons of the decision, as well as some interesting political analysis of the decision. I’ve been looking for an angle to say something that hasn’t been said already about the advertisement, and it wasn’t until I found a blog post talking positively about the advertisement that I found what I wanted to say.
WordJourney Magazine talks about the advertisement as being ‘inspirational’, or at least it is inspiring controversy, but the author hopes it will have the ‘ the intended effect of touching lives for Jesus Christ”. Personally, I have serious doubts and suspect that it may, in fact, drive people further from Jesus Christ. I expressed this view in a comment on the article.
I hope, for our Lord and Savior’s sake, that you are right. However, I fear that this ad may in fact do more damage to the Kingdom than good. Mrs. Tebow made a difficult and noble choice. She should be lauded for that, and to the extent that the ad encourages other young women in her situation to make a similar difficult and noble choice, there is much to be gained. If, on the other hand, the advertisement encourages our leaders to not to allow other women to make this difficult choice, then it may be seen by many as the efforts of the self-righteous meddling in the lives of others. If this is the case, I worry that it may drive others further from looking towards God’s saving grace in times of trouble.
Likewise, it is wonderful that an anonymous person has stepped up to pay for the advertisement, and if the advertisement stays within the realm of encouraging people to make choices in their lives that will draw them closer to Christ, it is a wonderful thing. However, to the extent that it is advocating a political opinion, such illegalizing abortions, then it seems as if the person is at best skirting the laws that require public disclosure about advocating for political positions. It does little good for us as Christians if Christian leaders are perceived as trying to get around are laws to advocate for specific positions.
So, I pray that you are right, and I hope that we all pray that this message might glorify Christ and not drive people away from Him.
I deliberated about whether to post the comment in and of itself on my blog. I don’t often write about religion here. As I thought about it, I decided to go look at the advertisement that CBS rejected last time for the Superbowl. It was sponsored by the United Church of Christ and carried another controversial message. “Jesus Didn’t Turn Anyone Away”.
I do believe that the message of the United Church of Christ that was rejected would have done much more to ‘touch lives for Jesus Christ’ than the Focus on Family ad does.
Pop It Forward Bursts
Submitted by Aldon Hynes on Tue, 01/26/2010 - 15:11The other day, as I was surfing blogs, I found a link to Pop It Forward, a promotion for Popchips. If you click on the link and fill out a form, they would send samples to three of your friends. I like Popchips so I signed up to send chips to my wife, my daughter off in college, and to my wife’s parents.
Then, today I received an email from popchips stating:
hi there. we're sorry to say that someone "mistakenly" posted a "pop it forward" link for popchips onto the web this past weekend. we're not sure why, but what was a hand-delivered invitation to a small number of people, ended-up online with tens of thousands of people signing-up. we're really sorry about the mix-up and hope you understand.
With that, they provided a link to a coupon for $1 off. The link now says
thanks for your interest in popchips - unfortunately this page is temporarily unavailable.
please check back with us soon.
happy snacking!
your friends at popchips
A quick search revealed the site is listed on many ‘freebie’ sites. It seems as if whomever is doing the social marketing for popchips didn’t understand the way something can go viral or ways to protect against getting inundated. They were overwhelmed by merely tens of thousands of people wanting free chips? If you want to have a limited invitation promotion online, you should use an invitation code and make sure each code only gets used once. Live and learn.