Archive - Jul 2007

July 14th

Ruby on Rails for Dummies

Okay. This isn’t really for dummies. Instead, it is my experience of getting up to speed with Ruby on Rails, and trying to translate the experience to a slightly broader audience.

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Putting the Hyper back in Hyper Local Journalism

I received two interesting emails yesterday. One was from Roch Smith encouraging me to list my blog at We101. The other was the daily news from Digital Media Wire which included a pointer to their article about Citizen Journalism Site Backfence Shutting Down.

The Digital Media Wire talked about Backfence shutting down its 13 hyperlocal citizen journalism sites after having raised $3 million last October. There are plenty of people providing plenty of explanations about why Backfence has shut down, however, the comment that makes the most sense is from Mark Potts, a co-founder of Backfence, over in a discussion the Poynter Online:

As all of us who have tried to create hyperlocal communities know, doing so is incredibly hard. Turning them into a successful business is even harder.

Bringing in a sufficient return on investment (ROI) on $3 million is a big challenge for any hyperlocal journalism effort.

On the Poynter site, people were hypothesizing whether or not the amount of community outreach was sufficient. One of the things that has always made local journalism successful has been the connections with the local communities and I’ve often thought that people who try to strategize about the future of local newspapers don’t focus enough on the value of the connections with the local communities and how to monetize this in new ways with digital media.

Whether or not Backfence made sufficient efforts to reach out to local communities, I’ve also often felt that this is one of the biggest hurdles for new hyperlocal journalism sites.

This is where Roch comes in. Roch got involved in the local blogging community in Greensboro, NC back in around 2003. While he has not been attempting to bring sufficient ROI on $3 million, the organic growth of the Greensboro blogging community has been successful. He’s now expanding this by trying to provide a platform where similar blogging communities can emerge and evolve. I’ve joined up in Stamford, CT. I would encourage any of, especially, those of you who blog that are committed to building community to sign up if Roch has set up the platform to serve a local community that you live in.

Volunteer viral community organizing may be part of the key to helping hyper-local citizen journalism sites become successful. So, I’m spreading the virus, and I hope you will too.

July 13th

Questioning Authority Online

Yesterday, I asked “Why are you reading this blog entry”. I received several comments that I found particularly heartening. People were interested in “uncovering new ideas”. This is in distinct contrast to the concern that so many people have expressed. EPIC 2014 ends with a comment about “EPIC is merely a collection of trivia, much of it untrue, all of it narrow, shallow and sensational.” This reflects a concern about citizen journalism, social media and the general direction of the Web that many people fear.

Andrew Keen takes up this theme in his book, the cult of the amateur. He talks about attending FOO camp which he describes as “a beta version of the Web 2.0 revolution” where “Everyone was simultaneously broadcasting themselves, but nobody was listening.” This comment particularly resonates with me. I often talk about how everyone wants to be heard, and no one wants to listen.

However, EPIC 2014 goes on to say, “It didn’t have to be this way” and it seems as if, at least from the responses I’ve been getting, it isn’t that way. Indeed, most of us are well enough socialized to listen to those around us, whether we are at a party or on the web.

Keen goes on to say, “The more that was said that weekend, the less I wanted to express myself. As the din of narcissism swelled, I became increasingly silent.” As therapist friends of mine are want to say, “Methinks he dost protest too much.” He certainly hasn’t been silent in writing or promoting the book. I have to wonder whose narcissism swelled and was injured.

Years ago, I attended various Group Relations Conferences. To use the language from the Group Relations Conference website where they describe a conference last May, as group relations conference is “an experiential conference in the Tavistock Tradition… designed for individuals who wish to study the exercise of authority in groups and understand more about their own reactions to exercising and encountering authority”

The ability for anyone to publish online challenges the some of the traditional authority structures and sources of authority. It seems as if this is what bothers Mr. Keen so much.

Through the MyBlogLog community, I stumbled across a way to virally promote the ‘authority’ of your blog, at least according to Technorati. Technorati views authority in terms of the number of people linking to your blog. This isn’t particularly a new idea. Authority in the academic world is based, at least in part, on how many people reference what you have written in their articles. A difference is that those articles typically undergo peer review before being published so it is more difficult to game the system the way the virally linking is gaming the Technorati system.

So, we have new communication tools which provide new ways of looking at, understanding and attempting to establish authority. We have authors like Andrew Keen trying to defend older methods of controlling who has authority. Perhaps what we really need are more people exploring the group relations’ tradition to better understand their own reactions to authority, especially as it now manifests itself online.

So, let me end this with a question for any readers that still remain. How do you experience authority online, both the authority of others, and your own authority? How do you determine the authority of websites you visit? How do you attempt to establish your own authority? And, to use the over used psychological cliché, how does it make you feel?

July 12th

Why are you reading this blog entry?

Yes, I’m serious. Why are you reading this blog entry? Here on the blogs, we regularly get into discussions about why people blog. Yet we don’t often seem to talk about why we read other people’s blogs. Let’s take a little time to explore this.

Some of us spend time pouring over our access logs to try and figure out how people found the website. I’ve done a little checking into around half a million access records for my site. 97.5% of them don’t have any referrer records. So, a lot of the ways people find the site just aren’t showing up. Of the records that do show up, about 1% are from Google. And about half of a percent come from BlogExplosion. MyBlogLog comes in third as a source of readily identifiable sources.

Yet this leaves all kinds of questions. Within Google, it is easy to find the search terms that bring people to the site. “Smoking Jacket” and “Drupal Themes” are the two most popular search terms bringing people to my site. Why are these so popular? I suspect some of it is because there aren’t a lot of other things written about smoking jackets and drupal themes.

BlogExplosion is a pretty straight forward click exchange. They send people to Orient Lodge based on the number of sites that I visit through BlogExplosion. Most users just come to Orient Lodge randomly according to BlogExpolsion’s selection criteria.

MyBlogLog, BlogCatalog, and BumpZEE are more interesting. If you came here through one of them, how did you get here? Did you click on my link on a widget on someone else’s blog? Did you start off at their front page? Did you follow links from your community or friends? Did you arrive at my MyBlogLog page some other way? If you did click on my link on a widget, what made you click on my link instead of someone else’s link?

July 11th

Apples not falling far from the tree

Will my daughter hate me for writing this? Will she be pleased? You never know with teenagers. However, I am hoping that she will be pleased. I’m pretty pleased with what she has written.

Mairead is working as a summer intern at Save the Children in their technology area. She has been ‘all marketing-coerced, and everything’ to put up a note on Facebook

to give all the stuck-up Seventy-Year-Old Muckity Mucks an idea of what they can do, as far as advertisements or recruiting or whatever, to get more people in the 18-25 type age bracket involved. Because, you know, we all have little siblings and stuff, we care about the child mortality rate too-- not just the thirty-year-old church-going mommies.

So if you are plugged into social media, stuff like Facebook, MySpace, text messaging on cellphones and all those things, and especially if you’re part of the 18-25 demographic, please stop by and take this survey. Tell all your friends. If we can get a lot of people to respond, Mairead says she’ll do a really awesome Happy Dance. It'll be better than the hamsters. Really”. If I’m lucky, I’ll get a video of it to put on YouTube.

And if you’ve got other ideas of how non-profits can reach out to the 18 to 25 demographic, add it as a comment, or send me an email. I’ll make sure Mairead gets it.