Archive - Feb 24, 2011

Foursquare For Good?

Recently, CHC joined the Social Media Health Network. (Note: I work for CHC, but this is a personal blog post, reflecting my own views, and not necessarily opinions of CHC). On the Social Media Health Network, I read a little bit about hospitals on Foursquare. The blog post pointed to a survey of hospitals on Foursquare as well as provided some interesting ideas about what health organizations should be doing with Foursquare.

With this in the back of my mind, I attended a meeting this afternoon, where we were talking about using social media to improve teens’ health. I started talking about Foursquare and dug around a little bit.

Eli Cannon’s a pub in Middletown has had 329 different people check-in for a total of 783 check-ins. There are a dozen tips about things to do at Eli Cannon’s, with half of them reported as being done by multiple people.

In contrast, the the YWCA in New Britain only has five people that have check-in, for a total of seven check-ins, and no tips. It made me think, can we use Foursquare for good? Can we get people to try the arm curls instead of the curly fries? Are their other venues and other actions that we can encourage people to visit and do?

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